60 Days To Change

Our latest portfolio project is 60 Days To Change  which is a web-based marketing project we recently launched for our client Peter Dunn. Here are some key points to the project and its early success:

Challenge – client needed leveraged beyond face-to-face meetings and didn’t know how to do this

Strategy – establish Peter Dunn as the perceived expert and trusted advisor for financial matters

Solution – 60 Days to Change program pitched to WISH-TV 8 running 4xs a week over 9 weeks

The program was pitched to WISH-TV 8 and launches officially Monday, March 16th. Teasers have been released on both WISH-TV, on their website and via e-mail announcements through Pete’s network of contacts. The first teaser ran on the 11 p.m. news Wednesday, March 11th and we have approximately 1,000 individuals signed up to participate in the program as of right now (and it’s not even official).

This program feeds the strategy to build Pete as a reliable, credible advisor as WISH-TV has labeled Pete as the WISH-TV Financial Expert. As we continue to build Pete’s profile through this audience and the participants, the strategy will be further rolled out in auto-responder e-mail campaigns, sponsorship kits, branding, speaking engagements, workbooks, book tour and ultimately move to another major market.

Services from Silver Square for this client to date:

Branding (www.petetheplanner.com and www.greencandy.com are two additional brands)

Marketing strategy and key messaging development

Target audience marketing

Website strategy, sophisticated programming for security and login IDs for multiple account users

Content development and editing

Social Media branding and strategy

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