8 Reader Tips on Picking Shows to Save Money
Posted in News
by Amanda Ryan on February 23, 2009
| Show Selection Drives Your Budget |
| Picking shows is the keystone of your trade show program. Not only are booth space fees about a third of your trade show budget, the shows you choose drive other expenses, from travel and entertainment to shipping and drayage. Here are 8 great budget-stretching tips from readers related to show selection: Continually evaluate show performance and reduce or increase booth space to match need. — Diane Knight Alternate exhibiting years at meetings with the same group of attendees. — Denice Posey Set measurable goals for shows. If a show doesn’t meet the goals, we free up that money for pre-show marketing and promotions for a show that did work for us. We look for trade shows in areas that are close to our offices, reducing T&E costs. We attend more independent corporate conferences than in the past, which we find to be cost-effective and better targeted to our primary business environment. We try to define our shows by our yearly objectives — what are we trying to accomplish as a company as a whole. Do one big show instead of a lot of little ones. If you’re going to do it, do it right within your budget. — Name withheld by request. Select smaller vertical market shows with specific audiences.
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Used by permission of Skyline Exhibits.
