8 Slick Eventbrite Features

Raquel wrote a post earlier this week covering some of the reasons you might want to look at Eventbrite when you’re planning your next event. She left the door wide open for me to write a post about some of the unique features that make Eventbrite so useful when you are selling tickets and managing communication with your event attendees. So here we go.

1. Discount codes. Special offers sell. When you want to fill a room, it’s incredibly helpful to be able to tell someone that you are giving them a unique code they can enter for a discount. It also gives influencers a reason to promote your event if they can offer their audience a unique discount. If all that wasn’t enough, it sends a message that you are big enough to be taken seriously.
2. Different ticket types. You can easily create different types of tickets at different price points. If you have an event with balcony and orchestra seating, create different prices. You can offer an early bird discount by creating a less expensive ticket that is only available during a certain date range.
3. Recurring events. If you have an event that happens each week or month, you don’t have to keep creating it over and over again. Create the event once, set the schedule (or even custom dates), and people can buy tickets for each date.
4. Built-in waitlist. Eventbrite can manage your waitlist automatically for you. When your event is sold out, people who want to come get put on the waitlist instead. As people cancel (or you move to a bigger room) you can release tickets.
5. Affiliate program. Although we’ve never used it, what I’ve seen of the affiliate program (where someone gets a cut for promoting your event through a unique link created for them) looks simple to use.
6. Custom order confirmation. You can send someone an email automatically when they register. Edit the text that shows up on their confirmation page, or just send them to a custom thank you page on your website.
7. Less paperwork at the event. Eventbrite also makes your job a little easier in those last rushed hours before the event. Since they already have all the attendee information stored, you can print out a check-in list and name badges.
8. Description formatting. You also have a lot of flexibility in the description area. The same fomatting and image placement you find in most content management systems is built into Eventbrite. We are using Eventbrite for our next event, ReTHINKING Your Pipeline. Compare our landing page with the description in our Eventbrite registration page.

Beyond just making these features available, the Eventbrite interface makes it surprisingly easy to manage. The learning curve to find everything is relatively small – which is perhaps the slickest feature of all.