Always go positive

This one is going to be short and sweet – but the message is as solid as they come: 

Tearing others down is never as helpful to a movement as building your followers up. – Seth Godin in Tribes

We have been working on a book  for a client and thinking of an array of subtitles; some good, some really bad, some jabbing fun and some very matter-of-fact. I think I must be more sensitive than I let on, because when I read about bad things, even when they are suppose to be funny or trendy, I just cannot feel good about them. Something in my core says woah, that just isn’t nice and therefore it never sits well.

Next time you’re brainstorming a message, copywriting or theme for a project, remember that statement. It will work in your favor and sustain your efforts far beyond a quick-jabbing line.