While enjoying a bit of a snow day last week, I spent a lot of time doing research and catching up on reading. I sat in on a webinar produced by Marketing Profs and they released the top three ways companies are growing sales with marketing: seminars, webinars and client development.
Seminars are a great way to get many people in the room to hear what you have to sell; however, it’s a lot of work to get people in that room. Be prepared for hours of upfront work to pack the house. Once you find what works best for you, though, you have a replicable model for success.
Webinars are a little easier with the upfront time unless you’re new to the technology. There is a learning curve depending on the type of software you use and how you plan to promote the webinar, but it’s an inexpensive and far-reaching way to generate leads.
Client development is a no brainer in general, however, change your tune to what speaks to your audience TODAY. As you have heard me say before, your information must add value and that includes being relevant.
The world isn’t talking, speaking or even looking like it was a year ago. Things have changed. Make sure your message is competitive and on target for today’s atmosphere.
Happy marketing!
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