I just love that headline. It’s so true. Please say the word wretched like an evil villan, like Cruella Deville…
Why do I think, feel and believe these two words are wretched? Well, because they are overused and possibly even misused (makes me kind of remember another thing I ranted about that is overused and misused!) is a good place to start. Think about your last networking event. Who did you meet? I bet big dollars someone told you they care the most, have the best quality or provide the best service. Ech. Plf. Ugh. I hear those words when I’m out and about now and it truly makes me cringe. The only places that are allowed to talk about their amazing service would be places like Zappos or Nordstrom; those who ARE really known for their service.
Sit down with your clients, sit down with your employees and make time for figuring out what makes you unique. Something is there in that mix of conversations and discussion that will help you find your key market message.
