This isn’t going to be rocket science, but it will be easy peasy. It will be so easy you’re possibly already doing it, but not realizing it’s a marketing activity that helps you build readership to your blog/site. I’m going to use the three most popular mediums I know this blog’s audience uses, but you can just about mix and match any medium to push content out and about.
- Tweet It. Yes, get yourself a Twitter account if you don’t just yet, but it’s a great way to gather readers and build followers of your content and company. Use a service like Bitly to shorten your links and track how many people are visiting that link. I recently showed a client how one Tweet sent 121 people to his website; he had no idea you could track links like that. Be sure to send people to the link you’re talking about, though, not a homepage unless that information lives there or there is another reason people cannot get to that information, like a membership subscription.
- Status Updates (Twitter, LinkedIn and Facebook). If you’re working on a blog post, tell people about it and link to your blog. Maybe they didn’t even know you had a blog! Maybe the new topic you share is just the thing someone has been trying to learn more about. We often release how-tos on our blog (Thanks, Clay) and the Facebook icon for sharing links was just the information someone needed. You never know who you may reach.
- Roundup. In your email newsletter (yes, you need to have one at least quarterly if not monthly), add links to your most popular blogs in a blog roundup. If you’re not sure what this is about, check out our newsletter. We often use this roundup feature to remind our newsletter readers of our blog and share our most clicked-on topics.
