Silver Square

We’ve talked before about what you should be putting on your business’s Facebook page, but how does your business look when other people are putting you on their page? With Facebook continuing to grow at a staggering rate, it’s worth considering.

When someone is talking about your site, they can include a link to it right there on their wall. Facebook is sophisticated enough to look at your website behind the scenes and pull an image, title, and description for that page.

Where does that information come from? If you do nothing special, Facebook will do it’s best to guess what words and images should be used. All things considered their guesses are pretty good, but it doesn’t need to be left to chance.

With a few lines of code, you can dictate exactly what should appear when someone shares your link on Facebook. (More details at Facebook’s info for share partners.) It looks like this:

<meta name="title" content="Silver Square" />
<meta name="description" content="Silver Square is an Indianapolis-based marketing company that helps businesses create and implement strategies to grow." />
<link rel="image_src" href="http://www.silversquareinc.com/img/logo.gif" />

If you’ve previously optimized your site for search engines, you’ll notice that the meta tags for title and description are the same way you tell search engines how to display your page. The tag to specify an image is probably new to you, though.

If you’ve managed to win someone’s heart so that they want to share your website with all of their Facebook friends, make sure you’ve made this last extra effort. The better the link to your site appears, the better they look for endorsing it. Share this blog post on Facebook and your friends will be staggered by its beauty and majesty.