Comments on: Facebook Fan Pages Are Better Than Groups

By: Question Roundup « Get Back on the Road :: Ask Silver Square

Question Roundup « Get Back on the Road :: Ask Silver Square — Fri, 21 May 2010 16:34:43 +0000

[...] What’s the difference between a fan page and a group on Facebook? The answer is it depends on your needs, but in most cases there’s a clear favorite. [...]

By: The Pope has spoken, and he says you should blog « Marketing Muse

The Pope has spoken, and he says you should blog « Marketing Muse — Sun, 24 Jan 2010 23:13:45 +0000

[...] Do you need a Facebook fan page or a group? [...]

By: Clay Mabbitt

Clay Mabbitt — Thu, 17 Dec 2009 16:37:37 +0000

Nicole: You’re right on both points. Groups let you send an email to all the group members as long as your total group membership is under 2000. I might be wrong on the exact number, but that is a valuable feature for small groups.

By: Nicole

Nicole — Thu, 17 Dec 2009 00:33:29 +0000

Downside of the Fan Page: I don’t think you can send messages to your ‘fans’. The only way to communicate with them is on the Wall. Also, if there are any additions/changes to the page, the fans do not get ‘notified.’ Right?

By: Chad Richards

Chad Richards — Fri, 20 Nov 2009 14:19:48 +0000

Excellent. I was in a similar situation with a client, but while doing some research for a presentation I discovered it had dropped to 25. Glad I could help!

By: Clay Mabbitt

Clay Mabbitt — Fri, 20 Nov 2009 13:22:17 +0000

Chad: That’s great to know. We have a client with 81 fans that I had been waiting to get the vanity URL for. After reading your comment, I jumped over to Facebook to try creating a username for the page. Worked like a charm.

By: Chad Richards

Chad Richards — Fri, 20 Nov 2009 13:12:44 +0000

Actually you only need 25 fans now to set up a vanity URL

By: Clay Mabbitt

Clay Mabbitt — Thu, 19 Nov 2009 13:14:34 +0000

Lisa: Great addition. The status updates make it much easier to stay in front of your network.

By: Lisa Benjamin

Lisa Benjamin — Wed, 18 Nov 2009 23:33:57 +0000

I agree, Clay, pages are where it’s at! When you make a status update to a page, it shows up in your fans’ news feeds, just like one of their friends. If you’re responsible with your posts, they won’t hide you from their feed. You get their attention automatically.

With groups, unless you send a message or email to your members, you have to rely on them to visit the group page to get any new info. A lot of people join a group, and never revisit it.

Case in point. I’m a fan of 69 pages (including Silver Square, of course) and read my new feeds almost every day. I belong to 22 groups and have visited most of them once, receiving 1 email from a group, ever.