Silver Square

We recently released a post about the significant traffic builder a blog can be, and, in our December newsletter (sent only to newsletter subscribers) we talked about creating the right kind of content for your audience. This begged the question from a few of you:  How do I get people to read my blog?

First, let me step back and say kudos to you for starting your blog. Keep it up! Now to get those readers… below are some tips for getting your work out and about. Give some a try and let me know how they work for you. I always like to hear real-world success stories! (or, the opposite of those stories; we all can learn from those!)

• Make it a habit to update your status on Facebook and LinkedIn and wherever else you’re posting status updates to mention your blog. You can talk about that you’re writing your blog, put a link to the latest post, mention the headline and link to the rest, etc. Just keep it out there in front of people so they KNOW one actually exists.
• Use Twitter to push your posts out on a daily basis. If you’ve been blogging for an extra long time, like us, then you have mounds of content you can push out on a regular basis. Use the archives! History has proven it’s relevance time and time again; don’t think because it’s older than a week it’s not good information to share.
• Mention your blog on your business cards. Learn to bridge the gap between the real and virtual world and talk about your work when you’re talking to someone at networking events, grocery store lines, at your kid’s actvities. If it’s helpful, it won’t seem out of place. Figure out how to work it in.
• Comment on other blogs (read: those blogs with lots of followers) and link to your post/blog as relevance to your comment. This is a proven tactic to get like-minded readers following you.
• Get a little crafty on LinkedIn and join groups that want to know your info. Post your blog there and comment on other group posts. Share, share, share.
• Be like us and post your blog front and center to your homepage. Visitor’s are sure to see your most recent posts and possibly keep coming back for more.

Get rolling on a few of these, be consistent and keep adding relevant and valuable content to your blog. You’re sure to get the readers you’re looking for.