I was excited to read on the Twitter blog yesterday that Twitter is bringing a new feature for businesses – a way to “deepen engagement” with your audience. This new feature also tackles a major question we’re often asked, so you should be excited too…
The new feature will allow businesses to tag their employees, or those using Twitter on their behalf, to send Tweets for the business, but, with their name as the byline so you can see just who, exactly, sent that Tweet from that company. I like this feature because this means multiple people in the company can still use Twitter for that company but each person still has their own byline. This helps you build realtionsihps with those indivdiuals in that business, not just brand in general.
In our Twitter workshops and speaking engagements, we’re often asked “Who should Tweet; the company or the people?” We think everyone should be using Twitter if it makes sense for your business and goals, but now you can have your cake and eat it too once this hits the masses.
While this feature isn’t ready just yet, it’s coming. Stay tuned and keep an eye out for Tweets from Silver Square with bylines from Angela and Clay. Sweet!
