Silver Square

I’m thinking I should lead with some hard facts…

• Companies that blog greet 55% more visitors than companies that don’t
• They generate more external web links, in some cases 97% more web links
• This adds up to an insane amount of indexed pages (legal term, i.e. insane)
• Which means the search engines like your company a whole lot more than those lame companies who aren’t blogging

These facts (from Hubspot, 2009) help me reiterate what I’ve been saying for at least two years – you need a company blog. Especially in light of our economic times, where marketing budgets are haulting or maintaining at best. Looking to resources that give you the big boom for your investment, and in a blog’s case that may potentially only be time (and trust me, I know the value of your time, and mine), you cannot ignore the potential, the facts, and ultimately the increase in traffic.

Another big push back I hear often is that you don’t have enough to say, or what would you say, or who would write it as your biggest concerns in accomplishing this task. Let’s take a step back here and look at the larger picture. Do you want your company to grow? Are you looking to establish, build or create loyal audiences to your brand? Has your web traffic hit a nice dull, low riding line on your analytics report? If you answered no, no, yes then by all means run far, far away from considering a blog. If you answered yes, yes and no, well then, let’s pretty much say the rubber is meeting the road.

In our blogging seminar, I use a video that has two of my most favorite business leaders. Seth Godin is a big marketing guru, and Tom Peters is a business thought leader. Both individuals can pretty much use any tactic they could dream up to reach out and communicate with their audiences. Tom Peters says, however, that blogging has had the biggest impact on his buisness and media presence than any other medium. Then they note together that… it’s free! So ignore me if you wish, but again, step back and see the global community we’re all playing in and take note to who is blogging and who is not. Which companies are thriving? Which are introducing new services and products? You will see a reoccuring ring to these successful companies. It’s humming a bit like a blog.