We get this question a lot… why should I have a Facebook page when I have a website? Do I really need them both? Yes, yes you do.
Facebook gives you an extra reach you don’t get with your website. That is one of the most general but true elements of why you would want to have a Facebook page. People that connect with you on your Facebook pages have a reach to others that you just don’t. If you want to have that kind of reach, you need to be where all those people are.
Creating your Facebook page is easier than you think. One of the things Facebook does well, that has allowed them to have the reach that they do, is they make a good majority of the things you want to do on there easy, i.e. setting up your facebook page. As you can see from the page below, they take you step-by-step on how to set up your page, even how to start advertising to reach more people who like you.
Now that you have your page set up, invite and share your page with those in your personal profile. Make sure you let everyone know through your regular channels too, like your monthly newsletter or in your email signature. Go really crazy and launch an advertising campaign!
Need help on what to put on your Facebook page? Read this guide from Clay on What’s on Your Facebook Page or check out our social media strategy services.
