The Winner’s Brain – A Book Review

If you like a little bit of science, a little bit of storytelling, a little bit of fun exercises and a few sprinkled in self-assessments, you’re going to like The Winner’s Brain – 8 Strategies Great Minds Use to Achieve Success by Jeff Brown and Mark Fenske. The fact that that the science is added in here gives it a little more umph than your average self-help book, and, helps you understand how this is really all working together.

The top 8 strategies are pretty straight forward, we have:

  1. Self-Awareness – Thinking about yourself to become a winner. This one I scored high in. I tend to fall in the very aware category, both of myself and the people I’m interacting with. I have to do this because otherwise, my annoying personality would be ticking off to dos and plowing through the day without any details or fluff. I have learned to tone it down when I need to, and adjust. It’s been hard!
  2. Motivation – I have this one too, but I go in spurts. I think that’s because I run so hard that I pretty much run out. I seriously laugh at myself when I don’t take my laptop home at night. I laugh because about 10 minutes after leaving the office, I start in to this mini panic attack… oh no, I should have brought my laptop home! It’s kind of like a funny game I play with myself. You’re probably reading this thinking I have some serious issues. Oh well.
  3. Focus- Talk about up and down. It’s funny because when I must focus, I can. One of the suggestions for improvement in this area is meditation and yoga. I used to do yoga a lot and need to get back in to that habit. I recently started meditating with some guided meditations I found on iTunes. I am still getting use to this.
  4. Emotional Balance – If I had to pick my worst one, it would be here. I usuallydon’t get worked up about much, however, when I do, I can think and overthink a situation like a pro. My emotion of choice – anger. Who knew! Actually, I knew this about me but didn’t want to admit to having something bad, but hence that self-awareness thing. Now that it’s confirmed and totally something I have to deal with, I’m on it.
  5. Memory – When I read this one, I thought of my co-worker Clay and laughed. That dude compartmentalizes what he needs to remember and what he doesn’t. If he doesn’t need to remember you, even if it was yesterday, he won’t. I’ve tried many times to say… you know, that guy that… and he’s completely blank up there. It’s priceless. But none of that has anything to do with this section. Ha. Some tips here are trying new and different things each week; keep yourself on the edge. You ultimately want to use your memory to help you predict your future.
  6. Resilience- after 2009 I think a lot of us can peak in this category. This means we recover from life’s challenges by dealing with what’s thrown at us. We reframe and move on. For me, it depends on how grand the challenge was, but ultimately I am very good at moving on. In fact, one of my most used phrases (so much so that the team at Silver Square was going to make me a t-shirt) is “moving forward…”.
  7. Adaptability – I tend to tell myself how something is going to go down. Then I let it go. Typically, it still happens how I said it would, just because I took the time to think through the situation. One of the exercises in the book talked about visualizing yourself performing, like on a stage, not like you’re inside yourself. I found that interesting. I happened to visualize that way, but hadn’t really thought about other ways to do so.
  8. Brain Care – Eating well, sleeping well, exercising… all of these things contribute to your healthy brain. I do this one well until I get majorly stressed or have too much going on, then I start dropping off on exercise, then sleeping well and you know things are really bad if you see me eating poorly.

Ultimately, I work at each of these as I’m not perfect. In the first chapter you had to take a quiz by yourself and with a friend. Both told me I’m really close to a Winner’s Brain, but I have some room for improvement. I’m sure further investigation would land on the emotional balance one, so I’ll be working on that next.

This was really a great read and enjoyable not just about yourself but learning how the brain works. Pick it up… and let me know your next steps to building a winning brain.

Delivering Happiness – The Official Book Review

“I wrote this book without the use of a ghostwriter…and probably make my high school English teacher cringe,” is one of the first sentences in the book that launches today, Delivering Happiness, A Path to Profits, Passion, and Purpose by Tony Hsieh, CEO, Zappos. I knew right away I was going to enjoy this book just by that sentence. It told me I was going to get a real, possibly raw, look inside Tony’s world. Good for you, Tony!

So what is the secret to the success at Zappos, as maybe you would believe to be revealed in such a book. Well, don’t expect a direct answer. This 244 page book share all kinds of insights, but I think the truth you’re looking for needs to be found within. For Tony, it began from within, and with a worm farm.

“My parents paid $33.45 for a box of mud that was guaranteed to contain at least 100 earthworms,” said Hsieh. He was on his way to what he fully expected to be the number one worm seller in the world! Such ambitions! At the early age of nine, he did what he thought was best to grow his worm farm; fed them well, gave them a good place to live and patiently waited for them to multiply so he could sell his worms. “Unfortunately, I didn’t find any baby worms. I didn’t find any adult earthworms either.” Oh yeah – first business lessons were racking up right away. He goes on to talk about his school, college choice and future businesses he launches and nurtures. 

Then we get to Zappos.

I didn’t know Hsieh originally invested in the company but wasn’t the founder. I had never heard of a culture book, although I believe in a strong culture. I didn’t fully realize the impact of core values until I read them through his eyes. This book was profound for me on a couple levels.

First, I was inspired so much by the idea of the culture book, we have started one at Silver Square. In fact, it’s such a wonderful idea, any business owner interested in capturing the human side of their business should begin one right away. You can keep it brief or minimal or simple; but get one started. Figure out what your culture and this project means to you and allow it to evolve and document your work life.

Next, we took the time to make our mission and values final. We had our mission in s working state for over a year, but didn’t fully commit to language. Our core values were phrases we all lived by, just didn’t put formally on paper. We made the time and commitment to integrating these in to our work life. It’s important for us on the inside and for those who want to work with us or be a client on the outside.

The only downside of this book is the end chapter. I think I was a little numb to this part because I hear it and live is so much already. I know what I need to be happy; I know it comes from me. I don’t need others or things to make me happy. I get that. Some people are still in search of this, though, or actually, we all can get off route from time-to-time. So I know why it’s in there. I guess everything can be a good refresher, right?

Bottom line, if you are looking for a business book that helps you work on the human side of your business, this one is a no brainer. It’s relevant, it’s enjoyable to read (not like some boring business books I’ve read) and it’s actionable. You can read and find yourself in the pages, which I think Tony would like. Read the book and make your own Zappos story come to life. It can only add to your work life joy and profits, as proven by one company’s very big success story.

 (This book was reviewed as part of a promotion for the book, which was a great marketing idea on their part. Check out their details)

How I can relate to Tony Hsieh

I read the soon-to-be-launched Zappos book, Delivering Happiness, a couple weeks ago (I got the advanced copy for requesting it through their contest to get bloggers to talk about their book – it’s a great marketing idea). I smiled at myself a lot through this book, because I found myself relating to the author, CEO Tony Hsieh, on a few levels.

We started out very similar as young kids, albeit my parents were much less structured. We both played multiple musical instruments, we were both told to practice. I think I recall my parents saying an hour a day; Tony had an hour per day per instrument. Of course, I love how he just decided to record himself practicing and played that each day. Nice one.

We were both also in search for the next big project. I was very often finding my mom and telling her… I’m bored. Her typical advice was that I could do whatever chore was needed at the time, usually dusting/cleaning the house. Anyone who knows me well today will laugh at how that has lacked in my adult life. Any day of the week you will be sure to find ample amounts of dog hair, superhero toys, books, hot wheels and milk spills all throughout my lovely house. Tony never really said he was bored because he just did. He found all sorts of ways to entertain his money-making, thrill-seeking self. I love how he grabbed Boys’ Life each month like it held all the answers (of course today my oldest, four-year-old Kiehl, grabs My Big Backyard each issue and tears through it cover-to-cover) because at the back of this magazine were the classified ads where he would run an ad for his latest business venture.

I can also relate to Tony in his first job experience, but you can add about four first job experiences for me. My first job experience was much like his at Oracle; I went through the training for about three or four weeks, got to the real job and thought, this cannot be it. Once I realized that WAS it, I left. I didn’t know what I was going to do, where to work or how to make money just yet; I just knew that wasn’t the job for me. I worked at a local PR agency for one day. Yes, one day. For good or bad, I’ve always gone with my gut on where I’m a fit and where I’m not. Again, Tony took more initiative than me and started his own path. I continued with multiple, consistently bad jobs before I landed at a few places I liked, then ultimately started Silver Square.

Lastly, I can relate to Tony and his desire to build something greater than himself, something where people come to work and genuinely love what they do (I have a thing about being happy on Mondays) and creating an envionment that has a very fuzzy line between hobby, work, fun, play and growth. His writing about creating a culture book inspired me to have our first culture book at Silver Square. You’ll have to stay tuned for that.

What was your first job? What did you learn from it? Enter our contest to win your own copy of this book and share your own story.

Win a copy of Delivering Happiness – the new Zappos book

You’ll want to get yourself a copy of this book. I promise. It’s a great read for personal and business life. Let us give you a copy for free…

Delivering Happiness:  A Path to Profits, Passion and Purpose is the first book by Zappos CEO Tony Hsieh. It’s a wonderful tale about how Tony started out looking for ways to make money at an early age, and how those same passions live through him today in a company called Zappos.

We want to give you this book for free just for entering our very simple contest. Here’s how you enter to win:

  1. Comment on our blog between now and the book’s official launch date, June 7th. This simple step earns you entry to our contest.
  2. We may give you extra love if you comment on our video where I talk about culture books.
  3. You must live in the United States to win.

Join us in the fun in promoting this wonderful book and enter to win a copy for yourself while you’re at it!

Creating a Culture Book

About a month ago I applied to review the new book out from Zappos CEO, Tony Hsieh, and was selected as one of many to help promote this book, which officially launches June 7th. I’m a fan of Zappos, so this was a great, easy task for me. Delivering Happiness is a book about Tony’s life – how he got started, his early mission to figure out how to make money, his desire to be part of something bigger than himself. It’s a great read for business and life.

One of the first things that really got me jazzed about this book was the idea of a Culture Book. A Culture Book  is a mini book about the culture of your company… after that, you can make whatever else is inside it all unique to your company. I asked each person at Silver Square to submit, individually, what they thought the culture was here. I asked them not to talk about this assignment as I wanted it to come from them specifically. I’m also going to add photos of our get togethers, of our upcoming office move, maybe of some pitches we do, who knows what all we’ll add to this by the time the year is done. I like that it will document, year after year, what we do and how or if our culture shifts. I’m shooting for constant improvement.

So check out the Zappos Culture Book and keep your eyes peeled for a contest we’re launching next week to win your very own copy of Delivering Happiness.

(for our email readers the video is here)

The Big Leap – A Book Review

The Big Leap by Gay Hendricks was a timely read for me. I read the abstract version on Twitter months ago, and decided I liked what I read enough to read the book. I’m glad I did! This book is about helping you realize and control your issues, called Upper Limiting, to break through to your Zone of Genius, so keep that in mind.

First, I have a confession. Once I became a mother four years ago (geez, it’s going fast) I have turned in to a big time worrier. I mean like annoying type worrying. It’s so bad even I find it annoying. These scary thoughts pop in my head about my boys and I literally have to force myself to think of something positive and change my mindset. I know they are going to do silly things. I know they will eventually get hurt while doing something (hopefully not hurt badly) and I know that you have to allow your kids to grow up and be successful on their own. Trust me, I’m good at helping my kids learn independence! Somehow, though, I just simply worry about them. So when I happened upon an entire chapter of worrying via this book, well, you cannot even imagine how I embraced the idea to learn how or why I do this to myself.

Here is how Hendricks says this works:

When things are going well for us, our Upper Limit mechanism kicks in and we suddenly start worrying about things going wrong in some way. We start to justify those worry-thoughts with more worry-thoughts, and soon we’re manufacturing scenarios of things falling apart, coming unglued… Worry is an addiction.

You must let go of this worrying as it’s really leading you to a greater, positive thing that’s trying to come through. I can even remember as a kid thinking wow, life is great, now I hope something bad doesn’t happen. How did I get programmed that way? I’m glad I’m able to realize this about myself and work on this habit.

Worry is just one element Hendricks tackles that we tend to create to limit ourselves from going to the greater, bigger, better level we know we can create for ourselves. I not only learned a few things to help me with some of those addictive elements, but got even more motivated to keep myself positive and pushing forward to work on the positive, which reminds me of a fable about two wolves…

TWO  WOLVES 

One evening, an old Cherokee told his grandson about a battle that goes on inside people.  

He said, “My son, the battle is between two wolves inside us all.

“One is Evil — It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority and ego.

“The other is Good — It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith.”

The grandson thought about it for a minute and then asked his grandfather, “Which wolf wins?”

The old Cherokee simply replied, ”The one you feed.”  

Book Review: Rework

How do you make your business better? There’s probably an infinite variety of answers to this question, but a good place to start is to look at other businesses that are very successful. Model yourself on what they are doing.

So who do you want to be like? Naturally you want to pick someone remarkably successful. How about IBM? Nike? Coca-Cola, perhaps? Without question they have all done a lot of things right to get where they are today. You could learn a lot from them.

But your business is nothing like any of these organizations. You don’t have thousands of employees. You aren’t dealing with the toughest aspects of entering international markets. You don’t have lobbyists. You have a completely different set of problems and priorities. You probably have more in common with the kid selling lemonade in your neighborhood then you do with these guys. And that’s not a bad thing. I’m not suggesting you won’t create a global company with a household brand name someday. I’m just suggesting that’s not what you have today.

So here’s where the book review comes in. (I know – finally!) So much of the culture of business literature is built around the idea of trying to run with the big dogs. Rework focuses on the things you need to do to be successful as a small business – or even a small team that is part of a big business. Based on the philosophy used to grow 37signals, Rework focuses on the things that matter to the success of your business today. You can worry about the problems of a billion dollar company when you’re a billion dollar company.

Anyone who’s read the SaaS (software as a service) manifesto Getting Real will recognize some of the same ideas.

  • Don’t hire people until you really need them
  • Meetings are almost never worth the opportunity cost of having them
  • Build something with a few complete features over something with a ton of features that only sort of work

With this book, though, the focus isn’t just limited to software development. Rework is a collection of the best practices 37signals has discovered that translate to just about any industry. It’s a quick read, and it’s not a repackaged version of things you’ve read in other business books before. There are new ideas here that you can implement today. Seth Godin says it best, “Ignore this book at your own peril.”

The Life You Can Save – a book review

I drink a lot of water. I drink so much water during the week that when I’m home on the weekends and forget to drink water, I often feel dehydrated. I could not imagine not having clean drinking water. Can you?

The Life You Can Save by Peter Singer, was a whim of a book I picked up while getting new books at the library with my kids. It grabbed my attention with the title and that a small child stands in the place of where the “i” is in life. I had to know just how I could save a life… Turns out we can save a lot of lifes and clean water is just one of the ways to do so. Poverty, as defined as an income of $1.25 a day by the World Bank, is a line that has 1.4 billion people under it. That is a number I was astonished to learn. We’re talking billions… that’s with a ”b”.

So I won’t go on and on about this book. I know just becuase I do all that volunteer stuff doesn’t mean everyone reading this blog shares in my cares. That being said, take a look at this website that allows you to help provide clean water around the world. It’s called Charity Water, and if you don’t believe in the clean water cause, take a look for the design. It’s well done and worth the visit.

My new favorite book… Getting Real

It’s time for Mr. Canfield to step down as my favorite book (The Success Principles). He has held the title crown for a couple years now, so it is time.

Getting Real by 37 Signals is a simple read, which is the point, as the book’s subtitle is:  The smarter, faster, easier way to build a successful web application. While this book does all that, it does more too. The smarter, simple, faster, easier way they approach web work has many lessons that can be placed in to your world. It’s also such a quick read, I’ll probably read and reread this one a few times.

It’s funny how things are applicable at different times in your life. I typically don’t pick up web books, but this is one of Clay’s top reads, so I wanted to read his top read. He’s a super sharp dude, so why wouldn’t I want to know what he knows? More than that, though, the book was great for me to read because it helps us work smarter as a team, and, I know a lot more about where he is coming from when we approach a web project. Just this week, a client wanted to have a few websites for their business. This could have been a very OK thing for that company, however, my main point, of course from the thoughts of this book, were that making three sites only lead to additional sites to MANAGE. Most clients don’t want to add to their work load on purpose, nor leave open an opportunity to cause error by forgetting to change information in one place but not in the other two. It was timely, and spot on advice for this situation.

There are many other lessons I’m sure I’ll share in future situations, but for now, take my advice and read this book. It’s more than simple advice for web work. It’s great advice for business.

Always go positive

This one is going to be short and sweet – but the message is as solid as they come: 

Tearing others down is never as helpful to a movement as building your followers up. – Seth Godin in Tribes

We have been working on a book  for a client and thinking of an array of subtitles; some good, some really bad, some jabbing fun and some very matter-of-fact. I think I must be more sensitive than I let on, because when I read about bad things, even when they are suppose to be funny or trendy, I just cannot feel good about them. Something in my core says woah, that just isn’t nice and therefore it never sits well.

Next time you’re brainstorming a message, copywriting or theme for a project, remember that statement. It will work in your favor and sustain your efforts far beyond a quick-jabbing line.