Being Funny on Twitter is Good

Raquel recently wrote a post about using humor in your marketing – especially your online marketing. That principle doesn’t just apply to your big campaigns. You can also inject humor into your bite-size marketing endeavors. Case in point: Twitter.

Earlier today, Indianapolis-based Twitter aficionado Kyle Lacy ( @kyleplacy ) wrote the following tweet:

Follow @claymabbitt : It is very rare to find an individual that can make you laugh through Twitter. This guy does it.

Do I make people laugh on Twitter? Well, I certainly think I’m pretty funny. Apparently Kyle does, and I imagine there are at least a few others out there. Is it the tweets about the songs playing in the bathroom where I work? The inappropriate things I say to my wife? Road rage? Maybe it’s just because I make a point of following very funny people and retweeting their best stuff.

Would Kyle have told people to follow me if I had never made him laugh? Well… hmm… maybe? I do also tweet about serious stuff in the online and social media spheres, which are areas most of Kyle’s audience probably cares about. But it certainly isn’t “very rare to find an individual” who does that. (Actually Twitter is crawling with us.) Kyle decided to endorse me because he thinks some of the stuff I’ve put out there on Twitter is funny.

That endorsement had a positive effect. My new followers have spiked in the last few hours. That’s more people who get to see me be funny on Twitter. While they’re chuckling, they also get to see my occasional tweets about upcoming Silver Square seminars and new resources we have available. Because I’ve made them laugh, they like me a little bit.  Because they like me, they’ll be more inclined to look for the value in the seminars and resources I’m talking about.

Does that mean everyone I’ve made laugh will become a paying customer? Not even close. My product or service still has to address some pain they have, be appealing, be in their price range, and fit dozens of other variables that go into a buying decision. But I have a bit of their attention, a bit of their interest, and a bit of their goodwill.

And that’s a good place to start.

Giving back and honoring Ruth Lilly

There are lots of ways people make a difference:  time, talent and money just happen to be three of the most common. I personally don’t have a lot of any of the three, but have spent, what some would say, is a considerable amount of at least time and talent in finding ways to give back. Sometimes I get involved in a charity project because it’s helping a cause that’s near to my own passion. More often than not, though, it’s because someone is building on an act that can help the greater good in a way that makes me want to get on board and help expand the reach. I have always been about the reach.

This is why I am so saddened we have lost one of our City’s most amazing women of reach – Ruth Lilly. I never met her, but man would I have loved to. I would have loved to sit for hours and hear about her personal life, her personal times, and would have probably annoyed her with my questions of her decision making process for helping so many so well. I would have sat in awe listening to each and every word.

In a time when many wealthy philanthropists are narrowing their scope and increasing their depth, I’m worried that seeing someone such as Ruth Lilly go is also a passage of her type of giving. I muse to myself that maybe she just gave to each and every place because, like me, she just liked a lot of stuff! She had many interests and wanted to cater to those that serve those worlds. Perfectly OK with that! Today, though, it’s not in style to give so much to so many. It’s probably odd coming from a marketing professional, but the narrow approach to giving, while it definitely has its perks, isn’t preferred by me. Now I can narrow my areas, or categories, if you will, but I find it perfectly OK to give in a dozen areas. Two dozen areas!

The timing of her passing is a reminder to me, as I’m finalizing my personal goals for this year, to continue my reach. I act on my gut, case-by-case, on where I can help the most. I told myself end of 2009 that maybe I should focus more; cut back. Do less, God forbid!  Maybe another year down the road I will find it worthy to narrow my focus and make a large impact, but not now. Not when many need more.

Thank you Ruth Lilly. Thank you for all you have done in our community, in our region, in our nation, and in our world. I know your reach went far. I know your inspiration will continue in me. I know.

HaPpY HoLiDaYs!

I know we have some crossover on our blog/newsletter list, but we also have a whole group who only reads our blog. So for you, our blog readers, thank you for reading, and happy holidays to you and yours!

Recycle Magazine Idea for Gift Wrapping

You could say we have been a little frugle this year at the Christopher-Richardson household, but I like to say we have been creative.

We get a few magazines… The Economist, Vanity Fair, Real Simple, O, Parents, Metropolis, Inc., Fast Company, Fortune and occassionally when the post man misdelivers we get Us Weekly. With all of these great magazines we decided to use the wonderful ads and layouts for gift wrapping. What makes this extra great is not only are we recycling our magazines, but it’s fun to flip through the pages and find images and articles that fit the personality to whom the gift is going. For example, Angela’s gift was a staycation item of a Caribbean smelling candle and a book from her favorite author (Want to learn who? Read her profile). So I found some sailboats and a beach scene for wrapping her gifts. My son Kiehl helped me wrap Clay’s gift. He thought he would really like the dog photo; I thought he would really like the flying squirrels. Clay liked them both!

Here’s what your gifts can look like with a little magazine recycle love. You can add yarn or other items around the house to gussy them up a bit more, but let’s face it, I was running out of time!

Happy, happy holidays!

My Tweet Cloud, Just for Fun

I couldn’t resist using this web-based application to see my Tweet Cloud. A Tweet Cloud is just like any other cloud, it brings together all the words you’re using the most. So, over the last three months, here are the top words I used on Twitter.  I’m happy to see I say thanks a lot, talk about marketing and have a lot of love. Try your own Tweet Cloud and share your top three words in our comments!

tweetcloud11.30.2009

I’m thankful.

My three-year-old son, Kiehl, is growing up very quickly. He’s learning and remembering at a pace I can barely match. It’s enjoyable to watch, exciting to experience and yet it gives me a little lump in the throat all at the same time. This Thanksgiving, he had his first lessons in tradition at school, and is learning how he is helping create those traditions in his own life.

Last week, his school, The Orchard School, held their annual fall feast for the preschoolers. This gathering of families and school friends helped connect each of us together with food and our own family traditions. My strongest family food tradition is making southern pecan pie with my mom, usually for Christmas, but since Orchard doesn’t celebrate exact holidays, I thought the pies were the perfect addition to share. While writing about our tradition of making these pies all day in our kitchen, then delivering the pies around to neighbors, family and friends to share in the holiday spirit, it made me thankful I had this tradition. Lots of memories came flooding back. For example, when you’re making these pies, you have to stir the dark karo mix and sugar for so long your arm hurts. I typically got this job (now that I’m an adult, it’s like thanks Mom!) and then you had to take that hot gooey sauce and mix it in with the eggs. This was tricky and took just the right effort to pull this off. Then there is the memory of my brother coming in to ‘help’ but really just being annoying or taking the pecans to eat. Delivering the pies around and getting to share that hard work with our family friends was just as special. As we did this every year, our circle of family friends EXPECTED this pie to arrive and welcomed me in with graciousness. Many closed the door behind me and took to eating the pie right away. I think the pies even made it in to a sermon at chuch one year!

I have a great family, my husband has a wonderful family, and I’m thankful we all have such fond, warm memories of our childhood. It makes me take extra notice of keeping these traditions alive and well with my two sons, and, possibly even creating new ones along the way.

All of this lead to a very long car ride to Washington, DC, where my parents currently live, to celebrate the Thanksgiving holiday. This long trip gave me time to think about a few more things I’m thankful for:

  • My family is obviously first on the list. They are my north, my south, my east, my west (Auden)
  • Grandparents!
  • Clay and Angela are next up. I spend a lot of time at work/on work. It’s a blessing to do this with such amazing people
  • I’m thankful for my friends. I have a lot of friends, but I only have a handful of those really amazing people I could call at 2 am
  • I’m thankful for my education and my lifelong desire to keep learning
  • Great competitors keep our industry strong and alive; I’m thankful for the sharp marketing professionals out there doing it well
  • I’m thankful for social media. That probably sounds silly, but it helps me keep up with news, learnings, people and events. I couldn’t manage it all without the new wonders of technology

I would love to hear your traditions! Share in our comments or drop me a line on Twitter @silversquare or email us. And of course, Happy Thanksgiving!

2009 Companies to Watch

The 2009 Companies to Watch was another great evening with 50 of Indiana’s best companies in the spotlight. We are honored to be part of this event with our client, Indiana Small Business Development Center. Our role in this event is branding, advertising, web banners, e-mail, signage, and helping with logistics. Enjoy the gallery of images from the evening.

Mix it up!

On Monday, July 24th, on the Today show, this video was shown about a wedding couple/party rockin it down the isle. It was so fun to watch I have to share it here.

http://www.youtube.com/watch?v=5WVI1Xc6Z2Q

Really, though, what this tells me is that anything goes. The Internets (love saying that word) has truly opened the door for us all to see how others live, how others buy, learn what people read, understand how people relate, and mix and mingle with people who are like-minded but that you never would have met in your otherwise daily life. The door is more open than ever before to be your own leader, do your own thing and march to your own drum.

Take this in a business snapshot. How can you twist it up? In your business, what is the typical way you would ‘walk down the isle’ and how could adding a twist change the experience for your clients? It’s definitely worthy of considering, and even trying, and I dare say, it’s even now perfectly acceptable. Mix it up!

You have to go for it!

One of my friends, Tammi Ramsey, is taking another step toward her goal. This woman is someone I think of often, especially when thinking about my own or talking to someone about their dreams and that whole ‘what do you want out of life’ discussion.

Tammi received a wine making kit about 15 years ago as a Christmas gift. At the time, she didn’t even drink wine! Sometimes friends know best and she jumped in to making wine and turned it in to a bonafied hobby. She won awards with her wine! She met new people through wine! She learned new engineering tricks through wine! She found her passion and turned her life’s mission in to one with wine. She’s the kind of person that’s perfect for making and creating wine because her personality is one that is lively and full bodied, like her wines. She has the gift of making wine and she has the gift of sharing and bringing people together.

Three years ago, (geez, maybe four, time is flying fast) Tammi purchased land in California to begin her dream of owning a winery, making her own wine off her own land, etc. Next she plowed a road to her winery, adding in a well for getting water to her land and upped the value of her investment greatly, and continues to plan and grow. She embodies that Zig Ziggler quote I like to refer to in that she worked on the life she wanted and made/makes sure her daily steps go in the direction of that ultimate goal. She’s simply doing it!

So next is Tammi’s debut as a finalist in the PBS winemakers season II. She’s continuing that ride and going for it! Please join me in watching Tammi’s video and going to vote for her as a finalist. The person who gathers the move views of their video gets to take another step forward in the competition. Please join me in watching and supporting her. It’s two minutes – and I PROMISE you’ll laugh at least once (mine is where she says I like to French kiss, hey…). Enjoy!

Go TJR!

Ice cream toppings at a sweet deal

We wanted to share an offer with you from one of our clients, Sanders Chocolate Company. Their best selling toppings are on sale this month, which is National Ice Cream month, at 15 percent off! Enter code ’sundae’ to receive your discount. Enjoy lots of ice cream!

july4th