We are proud to once again lend our team to help create a great experience at the 2010 Blue Breakfast – Huddle Up for Coburn Place on Wednesday, April 21, 2010. This year’s speaker is Bill Polian! You’ll not want to miss this great event. Tickets are just $50 each with tables of eight starting at only $500. Contact us to get involved! We will see you there.
Invitation design by Silver Square
We’re sending out a quick note to make sure everybody knows about a new seminar were putting on this month. Sales and marketing are like two horses that are pulling your business along. If they’re both pulling in the same direction, you can really move. If they are pulling in different directions, you won’t get anywhere. So how do you align your marketing message and sales?
This 90 minute seminar helps you examine each of your buyer’s personas, what their triggers are and how your product or service aligns with your buyer’s pain. Taking the time to identify your buyer’s challenges helps make sure your marketing message is lining up with your sales message. In this interactive seminar you’ll:
75 minute seminar with 15 Q&A afterward. Come ready to work! Get registered now. T6FVKXN7DGC5
There are lots of ways people make a difference: time, talent and money just happen to be three of the most common. I personally don’t have a lot of any of the three, but have spent, what some would say, is a considerable amount of at least time and talent in finding ways to give back. Sometimes I get involved in a charity project because it’s helping a cause that’s near to my own passion. More often than not, though, it’s because someone is building on an act that can help the greater good in a way that makes me want to get on board and help expand the reach. I have always been about the reach.
This is why I am so saddened we have lost one of our City’s most amazing women of reach – Ruth Lilly. I never met her, but man would I have loved to. I would have loved to sit for hours and hear about her personal life, her personal times, and would have probably annoyed her with my questions of her decision making process for helping so many so well. I would have sat in awe listening to each and every word.
In a time when many wealthy philanthropists are narrowing their scope and increasing their depth, I’m worried that seeing someone such as Ruth Lilly go is also a passage of her type of giving. I muse to myself that maybe she just gave to each and every place because, like me, she just liked a lot of stuff! She had many interests and wanted to cater to those that serve those worlds. Perfectly OK with that! Today, though, it’s not in style to give so much to so many. It’s probably odd coming from a marketing professional, but the narrow approach to giving, while it definitely has its perks, isn’t preferred by me. Now I can narrow my areas, or categories, if you will, but I find it perfectly OK to give in a dozen areas. Two dozen areas!
The timing of her passing is a reminder to me, as I’m finalizing my personal goals for this year, to continue my reach. I act on my gut, case-by-case, on where I can help the most. I told myself end of 2009 that maybe I should focus more; cut back. Do less, God forbid! Maybe another year down the road I will find it worthy to narrow my focus and make a large impact, but not now. Not when many need more.
Thank you Ruth Lilly. Thank you for all you have done in our community, in our region, in our nation, and in our world. I know your reach went far. I know your inspiration will continue in me. I know.
As we think about what we want to include on the blog for 2010, we decided to look back at the topics from 2009 that generated the most interest. Social media shows up repeatedly, although somewhat surprisingly none of our posts about Twitter cracked the top 10.
I was pleased to see my post on humorous t-shirts did so well. Maybe that’s why Angela and Raquel each got me a t-shirt for Christmas. With that in mind, I’ll be writing posts this year on shiny new cars and European vacations.
As we approach our 10th year anniversary, we are taking steps to update our brand and share how we have evolved over the last ten years. It’s been an honor to call you a client, friend, referral partner, or simply a follower of our blog. Thank you for your participation in our journey.
This year has been a tough one for just about everyone we know. The tenacity with which everyone has approached the ‘down time’ is admirable and inspiring. We took some of this time to work on ourselves. Along the way we created three things we have taken great pride in producing:
Another key highlight to our business this year was the full time addition of Clay Mabbitt. We have worked with Clay the last three years on a contract basis, and it was with great pleasure we welcomed Clay to our daily life. Clay is a remarkable web developer and helps us keep up on those advancing technologies so we know the best way they should be integrated into your marketing approach. We are very fortunate to have him on our team.
Looking in to 2010, you’ll see even more great things from our team. In January, we will release a quarterly summary of the latest and best ways to market your business online. This is just one way we plan to further our mission of staying up on all the latest and most effective marketing trends so our clients and partners don’t have to.
We look forward to helping you end 2009 with a big bang and reach in to 2010 with substance and direction.
Your partners in marketing,
Raquel, Clay and Angela
It’s official – Raquel was selected as the Woman to Watch from the Network of Women in Business (learn more at the previous post). Thank you to Stacia Renbarger from Prostar Consulting for the nomination and consideration.
Raquel says: Thank you everyone!
Clay is trying to nab the award! (look in his pocket)
Network of Women In Business (NOWIB) released the finalist list for their annual business awards with Raquel Richardson on the finalist’s list for a Woman to Watch. This award recognizes a visionary woman who is charting new territory, and has positively influenced and inspired other business women, and demonstrates ability to continue to do so into the future.
“I’m honored to be nominated and a finalists for this category,” said Raquel Richardson, president of Silver Square. “I think there are many fasinating up-and-comers in our community. I’m flattered to be on the list with them.”
Richardson is indeed in good company. The other Women to Watch finalists include: Nikki Lewallen, Vice President of Development, Rainmakers; Dheepa Maturi, President of East West Blends, LLC; Nicki Laycoax, Executive, Squish Designs; Molly Chavers, Executive Director of IndyHub; Taylor Ann Smith, Abstract Modern Art; Erin Albert, Founder of Yuspie and Author.
To learn more about the award and other recognition categories, please visit the NOWIB official press release.
You have less than 50 days to meet and learn at the Masters of Business Online, 2009. This year’s speaker round-up includes yours truly (The Business Case for Twitter), along with some of Indianapolis’ top online leaders like Jim Brown from EverEffect, who also plays host to this annual event.
We want to see you there! As a special reader of our blog, we’re giving you the opportunity to attend at a discount. Enter code silver109 for a discounted ticket; attend for just $99! Visit here to RSVP right now.
The 2009 Companies to Watch was another great evening with 50 of Indiana’s best companies in the spotlight. We are honored to be part of this event with our client, Indiana Small Business Development Center. Our role in this event is branding, advertising, web banners, e-mail, signage, and helping with logistics. Enjoy the gallery of images from the evening.
Raquel Richardson Joins Coburn Place Board of Directors
Indianapolis, IN – August 17, 2009 – Raquel Richardson joins the Coburn Place board of directors. Coburn Place provides women and their children who have suffered from domestic violence a chance to start anew, to accomplish a dream that an abusive partner and circumstances prevented.
“Raquel has been a valuable partner in our work for many years,” said Lianne Somerville, executive director of Coburn Place. “The board and I are pleased to welcome her in a leadership role for Coburn Place. In addition to her marketing expertise, she brings a natural gift of networking to us. She’s great at connecting people to each other.”
Coburn Place’s board of directors includes:
Heather Moss, Vice Chairwoman Domestic Violence Consultant
Stacy Knapper, Vice Chairwoman/ Chairwoman Elect V.P. – General Counsel & Corporate Secretary, Haynes International, Inc. LLC
Dennis Cecil, Treasurer, Vice President, Commercial Lending, State Bank of Lizton
Martin Hill, PhD, Secretary, Consultant, OR Consulting, Inc.
Members
Anu Bag Senior Manager, Midwest ISO
Elizabeth Gibson, President, Gibson & Associates, LLC
Jerry Harbin Manager, Team Partnerships, Indianapolis Colts
Bart Herriman, Attorney, Clark, Quinn, Moses, Scott & Grahn
Steve Katzenberger President and COO, Creative Street Media Group
Yvonne Perkins Vice President of Community Relations, Citizens Energy Group
Phil Stoffregen Executive Vice President and COO, Pedcor Investments, LLC
Charles Sutphin, Professor, University of Indianapolis
Ralph Taylor Project Coordinator, Indianapolis Mayor’s Office of Cultural & International Affairs
Rita Venable, Customer Accounts Specialist, RCI
Jeffrey Whiting, Executive Vice President – City Real Estate Advisors, Inc.
Jill Wohlford, Director of Planning and Organizational Learning, Lumina Foundation for Education
“I’m excited to be part of the Coburn Place family,” said Richardson. “I have volunteered on some level with Coburn Place for about four years. I am looking forward to helping more women and children transition from a not so great situation to creating the kind of life they have always wanted. The Coburn Place team knows how to help people make that transition.”
The Coburn Place program takes a holistic approach to serving the women and children in need of our services. They provide a safe, clean and caring environment. The building houses both the organization’s offices and the apartments for the women and children that call our building home. Coburn Place provides many supportive services designed to help families achieve their dreams and independence. Housing and supportive services, coupled with time, give women the chance to make a fresh start.
Please take the time to learn more about Coburn Place by visiting their website, www.coburnplace.org or joining Raquel at an upcoming fun event supporting Coburn Place. September 19th is CoburnFest! Lean more by asking Raquel or visiting them online.
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About Silver Square: Silver Square creates and develops strategic and creative experiences for business owners who have thriving businesses and want to make that leap to the next big milestone. We help the business owner get back to the “entrepreneur” in them to push for big dreams and big results. We challenge our clients to use technology in all the new ways to explore and inspire their audience to meet their company in a whole new way.Media Contact
Raquel Richardson
Silver Square Inc.
11650 N. Lantern Rd., Suite 220
Fishers, IN 43038
317.576.8511
Raquel@SilverSquareInc.com
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Silver Square
11650 Lantern Road, Suite 220
Fishers, IN 46038
317.576.8511 phone
317.863.1030 fax
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