Top 10 Posts of 2009

As we think about what we want to include on the blog for 2010, we decided to look back at the topics from 2009 that generated the most interest. Social media shows up repeatedly, although somewhat surprisingly none of our posts about Twitter cracked the top 10.

I was pleased to see my post on humorous t-shirts did so well. Maybe that’s why Angela and Raquel each got me a t-shirt for Christmas. With that in mind, I’ll be writing posts this year on shiny new cars and European vacations.

  1. Top 10 (Safe For Work) Funny T-Shirts You Can Buy Online
  2. Hot Technology for 2010: Google Wave
  3. Think like your clients
  4. 2009 Companies to Watch
  5. Facebook Fan Pages Are Better Than Groups
  6. Preview Our New Home Page
  7. 8 Strategies For Building Your Business With Flickr
  8. Preview of the New Silver Square
  9. What’s On Your Business’s Facebook Page
  10. How To Look Good When Your Website Gets Shared on Facebook

Top 10 Ways To Use Twitter To Grow Your Business

Twitter is a simple service that allows anyone to sign up for free and make short posts about what they are doing and thinking.  The posts are limited to 140 characters.  You can “follow” other people on Twitter to receive updates when they make a new post.  And they can follow you to see what you’re posting.

Simple enough, but you may be wondering how this simple application can be useful in a business context.  140 characters isn’t much to work with.  To help you out, we’ve compiled some ideas on using Twitter in a business context.

  1. Get Feedback – Ask a question on Twitter, and it will be visible to millions of users.
  2. Develop Personal Branding – Use your username, portrait, and messages to brand your business.
  3. Keep Customers Updated – Make announcements to your customer base when you are running specials, releasing new products, or winning awards.
  4. Hire People / Find Vendors – Search for any mention of the people on your short list in Twitter or just ask a question about them and see what kind of replies you get.
  5. Find the Latest News – Do searches on keywords in your industry to get up-to-the-minute reports on what’s happening.
  6. Direct Traffic – Share links to the newest and coolest pages on your website or elsewhere on the Internet.
  7. Network for Benefits – Build relationships with potential customers and referral partners by joining conversations.
  8. Business Management – Use Twitter as an interface for internal communications and display your transparency and reliability to the world.
  9. Find Prospects – Search for people who are experiencing the pain your product or service is designed to fix.
  10. Leverage Exposure On Other Social Media Sites – Direct your Twitter followers to check out what’s been added to your profile on Facebook, LinkedIn, or other social media sites.

That’s a bird’s eye view to get you started.  If you’re interested in more detailed, step-by-step instructions for putting these ideas into action, allow me to suggest Using Twitter to Boost Your Bottom Line.

Top 10 (Safe For Work) Funny T-Shirts You Can Buy Online

I’m a big fan of humorous t-shirts. If my place in society allowed me to wear them exclusively, I probably would. But I like Red Lobster and shiny things, so sometimes I find myself in situations where I need to wear a collar in order to fund my expensive lifestyle. The rest of the time, I turn to the Internet to clothe myself. In compiling this top 10, I turned to Noisebot and Bustedtees. Although both sites have some shirts on them that may not be suitable for viewing at work, the selected t-shirts below are all safe.

cap10. Push Button, Receive Bacon – Here’s an example of the power of context in design. These images by themselves don’t necessarily convey that pushing a button is going to produce warm air that you can hold your hands under. Fortunately we almost always see these images in a public restroom when we’ve turned around from the sink and are looking for a place to dry our hands. Since warm air seems more likely than bacon in a restroom, we understand what these images are saying.

cap2 9. Department of Redundancy Department –  I think of this shirt every time I stop at an ATM machine.

cap78. Out Standing in His Field - Need a way to subtly remind people that you excel?

cap1 7. National Sarcasm Society – I absolutely love the message behind this shirt. If it we’re a little more legible, I would probably rank it higher.  You probably can’t read it, but the line at the bottom says Like We Need Your Support.

cap56. Team Building Exercise ‘99 – Wear this around your newer coworkers and assure them that they really missed out by not being here in ‘99. It’s particularly effective if you can get several people in your office to wear this shirt.

cap45. Without Me It’s Just Aweso – The great thing about this shirt is anyone can wear it. Some shirts can only be pulled off if you have the right personality for it, but this one is open to all contenders.

cap34. When Work Feels Overwhelming – Admittedly this is pretty dark humor, but the underlying message is positive. The things that seem so big today probably aren’t terribly important in the grand scheme of things.

cap63. Volunteering – You could buy this shirt as a way of criticizing something that takes up your time for no money. Instead I like to imagine people wearing it while they are actually volunteering at something. It’s a way to embrace the nature of selflessly giving of yourself without focusing on material reward. Or if you have blackness in your heart, you can wear it for the first reason.

cap32. Ask Me How I Tolerate Stupid Questions – I would be afraid to actually wear this shirt, but I love that it exists. Putting this shirt on is an explicit invitation for fools (and very clever people) to come talk to you. This should only be worn if you genuinely enjoy talking to strangers.

cap21. Never Forget – Because a society that forgets the mistakes of its past is doomed to repeat them in the future. When you find yourself thinking that maybe letting an asteroid crash into the earth wouldn’t be so bad, remember.

 

8 Reader Tips on Picking Shows to Save Money

Show Selection Drives Your Budget
Picking shows is the keystone of your trade show program. Not only are booth space fees about a third of your trade show budget, the shows you choose drive other expenses, from travel and entertainment to shipping and drayage. Here are 8 great budget-stretching tips from readers related to show selection: 

Continually evaluate show performance and reduce or increase booth space to match need.
— Diane Knight
Alternate exhibiting years at meetings with the same group of attendees.
— Denice Posey

Set measurable goals for shows.  If a show doesn’t meet the goals, we free up that money for pre-show marketing and promotions for a show that did work for us.
— Frank Raposa

We look for trade shows in areas that are close to our offices, reducing T&E costs.
—Michelle Ison

We attend more independent corporate conferences than in the past, which we find to be cost-effective and better targeted to our primary business environment.
— Ann Train, CrossCheck, Inc.

We try to define our shows by our yearly objectives — what are we trying to accomplish as a company as a whole.
— Name withheld by request.

Do one big show instead of a lot of little ones. If you’re going to do it, do it right within your budget. — Name withheld by request.

Select smaller vertical market shows with specific audiences.
— Name withheld by request.

 

 

 

Used by permission of Skyline Exhibits.

www.skyline.com

 

 

 

Top 10 love songs from U2

In honor of our approaching Valentine’s Day celebration, our very first Top 10 list should be about love, right? I’ve used U2 before as our favorite music artist to bring in the current events so it’s only appropriate they should be our artist of choice to share the love. Here we go…

Pulled from the U2 blog – comments are from the U2 gang

10. Two Hearts Beat As One (1983)

Ah, young love. Isn’t it precious? This is Bono on his honeymoon waxing all poetic about his feelings for the Missus. Though the lyrics aren’t much to scream about (I try to spit it out?!), the hook is undoubtedly catchy, and you really can’t stop the dance once you get going.

9. Love Is Blindness (1991)

Anyone who has stepped foot in a church will feel the obvious correlation between a religious hymn and this song — but I’m not saying that’s a bad thing. Bono’s voice is somehow both pained and understated in this hypnotic, feel-like-you’re-on-the-edge-about-to-crack tune on the dangers of feeling love. The dramatic bridge is also chill-inducing:

A little death without mourning
No call and no warning
Baby, a dangerous idea that almost makes sense

The way the song turns from there with The Edge’s misplaced, yet uniformly tragic guitar bit reminds us just how heart-wrenching true love really can be.

8. Sweetest Thing (1987)

“A blue-eyed boy meets a brown-eyed girl,” and the rest, they say, is history. This is one that Bono wrote for his beloved wife, Ali, and at times it almost feels too personal for us outsiders to be listening in on. But we’ll continue to anyway. Even if this is the “Don’t Worry Be Happy” of the U2 catalog.

7. Electrical Storm (2002)

Of course the video for this one helps. If my first images associated with this song hadn’t been a black-and-white, wet Larry Mullen Jr. writhing around in a bathtub, I may not have loved it so quickly, but I did. And once you mine through the lyrical silliness (cold coffee, heavy trucks, etc.) there’s really a lot of romance waiting to be revealed:

Let’s see colours that have never been seen
Let’s go to places no one else has been

When you’re in love, every new day with your partner is an adventure you’re packed and ready to go on. Everything feels, tastes and looks better, so seeing colors that have never been seen isn’t an impossible dream.

You’re in my mind all of the time
I know that’s not enough

Haven’t we all craved someone so much that thoughts of them consume our every breath? Haven’t we also felt guilty that maybe we’re not able to spend 24 hours a day, seven days a week staring into their eyes or feeling their touch? Uh-huh, that’s what I thought. Add that all to one of the Best Bono Wails Ever and you have magic. Go listen to the song again — it’s better than you remember.

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