Raquel writes in her just released ebook, Five Steps to Telling Your Most Engaging Stories, that “love” gets a bad rap. Same goes for the word “emotion.” When someone says they were emotional, tears and tissues come to mind. And maybe weakness. No one [...] read more

Silver Square is placing a lot of emphasis this year on storytelling. Good stories are the foundation of our approach to marketing, and we believe using stories to engage your audience is the future of marketing as a whole. Raquel has written a downloadable [...] read more

There’s a lot of information available about how to set up goals in Google Analytics. It’s geared toward programmers that need to do the actual programming, and it’s incredibly helpful… to programmers. What about business owners and strategic decision makers who just need to [...] read more

Sales and marketing. These two words are often heard together, and sometimes even work together, but more often than not I hear stories about how one just doesn’t get the other. In my series of Seven Reasons You Should Do Content Marketing, I talk [...] read more

If you’re planning an event and need to drum up interest on a tight budget, taking out a series of ads or investing in a direct mail campaign are out of the question. And really, they might not be your best choices anyway. With [...] read more

Yesterday we shot our second video case study for Bingham Greenebaum Doll. This story, similar to the Tell City Pretzels, is about a lawyer from BGD helping a local business get where they want to be. The Tell City Pretzels story had a warm, [...] read more