Remember a few months ago when Indianapolis-based Marsh offered a $10 coupon through Facebook? At first the offer was a huge success, as people passed the word to their friends. Throngs of people were hurrying to their local Marsh. Then things turned ugly as Marsh announced they were no longer honoring those coupons.
What went wrong? How could they have avoided it? That’s one of the examples Hannah Joseph will be discussing in her presentation: The Legal Dos and Don’ts of Social Media. I’ve personally seen this presentation, and it’s definitely worth your time. She covers some critical topics you need to understand to make sure you are protecting yourself as you deal with your organization’s online presence. As Marsh learned, even something as simple as a Facebook status update can have a huge ripple effect on your business.
Choosing not to have an online presence is simply not an option in today’s economy, so you need to know this stuff. The seminar is free, but seating is limited so register in advance.
