Branding

Posted in Podcast
by Emily Bauer on January 9, 2012

Well, we are old pros now at this whole podcast thing. We hope you enjoyed last week’s program about Transparency in Business. This week Raquel and Clay gabbed about Branding and so much more. You’ll definitely want to listen as they debate major national brands like Coke versus Pepsi, UPS versus FedEx and of course, Mac versus PC (as they both fall into opposites camps on that one).

To help you follow along during the discussion, check out the following links to articles that they talk about during the podcast.

Adage: Is Branding the New Marketing?
Say Goodbye to Kodak
Forbes Top Loyalty Brands for 2011

Other resources for you to check out that were discussed include:

Silver Square’s top 10 blog posts of the year
Vision Boards
Our glossary, or Marketing Lexicon
Branding in Action – Brenneco Fire Protection Sprinky Award and Bingham Greenebaum Doll merger and rebranding