Raquel writes in her just released ebook, Five Steps to Telling Your Most Engaging Stories, that “love” gets a bad rap. Same goes for the word “emotion.” When someone says they were emotional, tears and tissues come to mind. And maybe weakness. No one [...] read more
404 error. This is the technical code for what happens when someone tries to get to a page on your site that doesn’t exist. It could have been a typo or maybe they clicked a 10-year-old link to a page that isn’t on your [...] read more
When we record the Marketing Brainpower podcasts, we are not reading from a script. That’s by design, and while we do plan ahead points that we want to address on a given topic, when it’s time to record we just talk. The organic narrative [...] read more
The response to the brand tournament has been great. Thank you to everyone who voted and shared this tournament with your friends. We’re down to the last four brands. While we’ve stuck with the one-on-one match-ups so far in the tournament, we’re changing things [...] read more
The number of people voting continues to rise each round as the competition heats up. Things are moving faster with the voting for this round ending at the end of the day Tuesday, March 27th. The action has been particularly close in the non-profit [...] read more
We’re down to the top 16 brands in the tournament. The competition is heating up, and two of our number 1 seeds have been eliminated. The highest seed still alive is The Children’s Museum (11). You can see the current bracket and go back [...] read more
