As brands continue to become more like publishers generating their own content, they need to be sure they’re thinking about how the content is going to get passed around and noticed. How sharable is your content? Traditional public relations practitioners know this challenge well. [...] read more
Archive for the ‘Communication’ Category
Raquel writes in her just released ebook, Five Steps to Telling Your Most Engaging Stories, that “love” gets a bad rap. Same goes for the word “emotion.” When someone says they were emotional, tears and tissues come to mind. And maybe weakness. No one [...] read more
Silver Square is placing a lot of emphasis this year on storytelling. Good stories are the foundation of our approach to marketing, and we believe using stories to engage your audience is the future of marketing as a whole. Raquel has written a downloadable [...] read more
If you’re planning an event and need to drum up interest on a tight budget, taking out a series of ads or investing in a direct mail campaign are out of the question. And really, they might not be your best choices anyway. With [...] read more
Unfortunately, when some people think of their business story, they think of a website’s About Us page. They think of “Our company was founded by Wilbur Harris in 1975… we now have offices in six states… we strive for the best in customer service.” [...] read more
Our client Brenneco Fire Protection handed out its third Sprinky Award earlier this week to Cook Biotech. The Sprinky recognizes businesses and organizations that go above and beyond to safeguard their facilities and people from the threat of a fire. Cook Biotech has been [...] read more
