Unless Barack Obama is seriously distracted from delivering on Tuesday night’s promises, you’re probably not campaigning for re-election to be President. But if you have a blog, you do have some common characteristics with our nation’s top brass. As a blogger, you are interested [...] read more
We have all read reviews gone bad. One person posts some rough feedback. The owner responds in an unprofessional manner. The reviewer strikes back with way too much emotion The owner does the same. And soon enough it’s on White Whine and gaining traction [...] read more
Just last week, an Iowa Register poll suggested that Rick Santorum would take 15 percent of the votes during Tuesday’s Iowa caucuses. Over the next couple of days, his popularity surged and last night be ended up with 24.5 percent to virtually tie with [...] read more
In marketing, you have to know who you audience is before you can speak to them. For us, that often means developing personas that incorporate professional and personal traits and behaviors. Drilling down is vital to this process. It helps eliminate all those people [...] read more
Thanksgiving is my favorite holiday. Along with the fried turkeys and games of geriatric football, at my parents’ house we tend to reflect on what we’re thankful for. Saying thanks should be something we do all year, in our personal lives and our professional [...] read more
It’s easy to fall into the trap of telling your customers whatever you think they want to hear. In the short term this type of people pleasing pays off, but people are fickle. What they want to hear changes all the time. If you [...] read more
