For those of us who work in the business development world, we’re bound to hear objections common to our industry. With any marketing approach, and your sales approach, taking the time to think about your audience (creating personas) and running through possible objections for your [...] read more
As brands continue to become more like publishers generating their own content, they need to be sure they’re thinking about how the content is going to get passed around and noticed. How sharable is your content? Traditional public relations practitioners know this challenge well. [...] read more
Ever hear someone say that they don’t seem to be getting anything out of their blog? It happens. For some people this is because they don’t take simple steps to make sure they don’t bore their readers, but it also happens to bloggers that [...] read more
Content marketing is great for many reasons, including the seven I share in this series, and the one for this post: Building authority. First, though, let’s take a look at what I mean by authority. To keep things simple, there are two kinds of [...] read more
Sales and marketing. These two words are often heard together, and sometimes even work together, but more often than not I hear stories about how one just doesn’t get the other. In my series of Seven Reasons You Should Do Content Marketing, I talk [...] read more
