Yesterday we shot our second video case study for Bingham Greenebaum Doll. This story, similar to the Tell City Pretzels, is about a lawyer from BGD helping a local business get where they want to be. The Tell City Pretzels story had a warm, [...] read more
In my post about Seven Reasons You Should Do Content Marketing, I left us off ready to tackle our next topic: Creating credibility and building trust. Credibility and trust are at the root of great marketing, whether that’s in a simple campaign or present [...] read more
Spoiler: No, blogging is not dead. Didn’t mean to ruin the surprise, but there’s no good way to introduce this topic that doesn’t include pointing out that blogging is alive and kicking. The blogs of 2012 are dramatically different than the blogs of just [...] read more
Content marketing is one thing we do really well. We know how to gather and tell a great story through writing, video and design. What we probably haven’t been so good about is letting you know why we so strongly believe you should be [...] read more
My husband is a high school teacher. The idea of standing in front of teenagers all day— sullen, hormonal, judgmental teenagers — is scary. I remember myself as a high school kid. I didn’t give adults much credit. My interests and opinions were much more [...] read more
