<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>Silver Square &#187; News</title> <atom:link href="http://www.silversquareinc.com/c/news/feed/" rel="self" type="application/rss+xml" /><link>http://www.silversquareinc.com</link> <description></description> <lastBuildDate>Fri, 03 Feb 2012 14:30:36 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>Build an idea powered mix-tape</title><link>http://www.silversquareinc.com/build-an-idea-powered-mix-tape/</link> <comments>http://www.silversquareinc.com/build-an-idea-powered-mix-tape/#comments</comments> <pubDate>Fri, 03 Feb 2012 14:30:36 +0000</pubDate> <dc:creator>Dean Verleger</dc:creator> <category><![CDATA[News]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6570</guid> <description><![CDATA[I recently read a tweet that talked about a new service offered by TED. You may be familiar with TED, the collection of filmed talks that feature “ideas worth spreading”. Recently TED released a new service called TED DVD which allows people to create [...] ]]></description> <content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-6572" title="idea-powere-mix-tape-valentine" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/idea-powere-mix-tape-valentine.jpg" alt="" width="640" height="348" /></p><p>I recently read a tweet that talked about a new service offered by TED. You may be familiar with <a href="http://www.ted.com/">TED</a>, the collection of filmed talks that feature “ideas worth spreading”. Recently TED released a new service called <a href="http://dvd.ted.com/default.aspx">TED DVD</a> which allows people to create something I like to call the “idea powered mix-tape”. The service allows people to build their own custom DVDs by selecting videos from a selection of TEDTalks.</p><p>You might remember creating a mix tape of romantic songs for the object of your affections. With TED DVD you can create a mix-tape of <span style="text-decoration: underline;">ideas</span> for someone you admire (<span style="color: #ff6699;">right in time for Valentine&#8217;s day</span>). In the spirit of the original mix-tape, TED DVD imposes some limits – mainly, 6 talks per DVD and your DVD can’t go over 60 minutes. One more constraint is that only a selection of talks make it to TED DVD. Though I couldn’t find all of the really great TED Talks found on <a href="http://www.ted.com/">ted.com</a> I did collect the following to help you create a really stellar idea powered mix-tape.</p><ul><li><strong>Seth Godin on the tribes we lead </strong>- [<a href="http://dvd.ted.com/p-1084-seth-godin-on-the-tribes-we-lead.aspx">link</a>]<br /> Check out Seth Godin’s latest TED talk on the characteristics of the new tribal social unit we now belong to thanks to the Internet.</li><li><strong>Jamie Oliver&#8217;s TED Prize wish: Teach every child about food</strong> &#8211; [<a href="http://dvd.ted.com/p-40-jamie-olivers-ted-prize-wish-teach-every-child-about-food.aspx">link</a>]<br /> This one was suggested by Raquel. Jamie Oliver believes in the power of food, how it can hurt and heal. In his talk Jamie attacks the ‘food landscape’ we’ve created which leads children to a host of health problems.</li><li><strong>Birke Baehr: What&#8217;s wrong with our food system</strong> - [<a href="http://dvd.ted.com/p-271-birke-baehr-whats-wrong-with-our-food-system.aspx">link</a>]<br /> Since we&#8217;re talking about food, we have to talk about the food system. This short video might help if you’re running out of time on your dvd. Can you believe that this talk was done by an 11 year old? Let’s hear it for this young toastmaster.</li><li><strong>Shekhar Kapur: We are the stories we tell ourselves</strong> - [<a href="http://dvd.ted.com/p-225-shekhar-kapur-we-are-the-stories-we-tell-ourselves.aspx">link</a>]<br /> Where does creative inspiration spring from? How do you unleash your inner storyteller? This TEDTalk promises to deliver on both counts.</li><li><strong>Malcolm Gladwell on spaghetti sauce</strong> - [<a href="http://dvd.ted.com/p-3-malcolm-gladwell-on-spaghetti-sauce.aspx">link</a>]<br /> This talk, from the author of Tipping Point, has gotten over a million views on ted.com, possibly because of his awesome hair.<br /> <img class="alignnone size-full wp-image-6574" title="malcolm-gladwell-hair" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/malcolm-gladwell-hair.png" alt="" width="228" height="171" /></li><li><strong>Paul Stamets on 6 ways mushrooms can save the world</strong> - [<a href="http://dvd.ted.com/p-349-paul-stamets-on-6-ways-mushrooms-can-save-the-world.aspx">link</a>]<br /> Paul Stamets talks about something I find intensely interesting  - mycelium fungus which can metabolize pollutants in soil. Mycelium was able to turn soil as polluted as samples from the Exxon Valdez oil spill into safe and lively soil capable of sustaining life. Now that&#8217;s what I call inspiration!</li><li><strong>Stefan Sagmeister: The power of time off</strong> - [<a href="http://dvd.ted.com/p-185-stefan-sagmeister-the-power-of-time-off.aspx">link</a>]<br /> I included this as a lot of the victories we share on Monday morning in the office center around time we’ve taken off.</li></ul><p>I hope that this Valentine&#8217;s day you can give a gift that isn&#8217;t corrosive to the teeth and is conducive to new ideas. Give an &#8221;idea powered mix-tape&#8221;.</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/build-an-idea-powered-mix-tape/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Super Cars across state extend Indy Super Bowl marketing</title><link>http://www.silversquareinc.com/super-cars-across-state-extend-indy-super-bowl-marketing/</link> <comments>http://www.silversquareinc.com/super-cars-across-state-extend-indy-super-bowl-marketing/#comments</comments> <pubDate>Thu, 02 Feb 2012 14:57:18 +0000</pubDate> <dc:creator>Casey Kenley</dc:creator> <category><![CDATA[News]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6694</guid> <description><![CDATA[Unless you&#8217;re a real Indy stick in the mud, you are psyched about the Super Bowl. In the midst of the city&#8217;s hoopla, it would probably be easy for organizers to ignore Hamilton and the other counties surrounding Marion in their marketing. But they [...] ]]></description> <content:encoded><![CDATA[<p>Unless you&#8217;re a real Indy stick in the mud, you are psyched about the Super Bowl. In the midst of the city&#8217;s hoopla, it would probably be easy for organizers to ignore Hamilton and the other counties surrounding Marion in their marketing. But they haven&#8217;t and I love it. Silver Square is in the <a href="http://www.indianadesigncenter.com">Indiana Design Center</a>, 19 miles from Lucas Oil Stadium. But we are in the game and it&#8217;s a great to be a part of it!</p><p><a href="http://www.silversquareinc.com/super-cars-across-state-extend-indy-super-bowl-marketing/photo-3-3/" rel="attachment wp-att-6719"><img class="size-medium wp-image-6719 alignnone" style="border-style: initial; border-color: initial;" title="photo 3" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/photo-32-300x225.jpg" alt="" width="300" height="225" /></a></p><p>If you have been down to the <a href="http://www.indianapolissuperbowl.com/super-bowl-village/">Super Bowl Village</a>, you probably have seen the fleet of slick <a href="http://www.indianapolissuperbowl.com/super-cars">Super Cars</a> donning NFL franchise team colors and logos. (If you haven&#8217;t been down to the Village, run! Don&#8217;t walk! It&#8217;s worth it just to see and hear the zip-liners flying and yee-hawing overhead.)</p><p><img class="size-medium wp-image-6718 alignnone" style="border-style: initial; border-color: initial;" title="photo 3" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/photo-31-300x225.jpg" alt="" width="300" height="225" /></p><p>Those cars were downtown until yesterday, when they made their way to communities outside of Indy including Carmel. The San Francisco 49ers car is parked right inside the Indiana Design Center&#8217;s reception area &#8212; on an oriental rug, of course. Super Cars are located at select Celebration Sites around Indiana, as far away as Muncie and Lafayette. Incorporating some social media marketing, you can use the Super Bowl XLVI mobile app and FourSquare to check in at Super Car locations to unlock prizes and rewards. It&#8217;s been said often, but the planning and execution so far have been exemplary and I&#8217;m truly proud to be a part of it.</p><p><a href="http://www.silversquareinc.com/super-cars-across-state-extend-indy-super-bowl-marketing/photo-2/" rel="attachment wp-att-6717"><img class="alignleft size-medium wp-image-6717" style="border-style: initial; border-color: initial;" title="photo 2" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/photo-2-300x225.jpg" alt="" width="300" height="225" /></a></p><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/super-cars-across-state-extend-indy-super-bowl-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Market Yourself in Your Career</title><link>http://www.silversquareinc.com/how-to-market-yourself-in-your-career/</link> <comments>http://www.silversquareinc.com/how-to-market-yourself-in-your-career/#comments</comments> <pubDate>Mon, 23 Jan 2012 14:01:24 +0000</pubDate> <dc:creator>Raquel Richardson</dc:creator> <category><![CDATA[Local]]></category> <category><![CDATA[News]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6495</guid> <description><![CDATA[Last Friday night I had the honor of joining Peter Dunn, A.K.A. Pete The Planner, on his radio program on WIBC. We had a nice chat about building your personal brand and marketing yourself in your career. We discuss four simple steps to creating [...] ]]></description> <content:encoded><![CDATA[<p>Last Friday night I had the honor of joining Peter Dunn, A.K.A. Pete The Planner, on his <a href="http://www.wibc.com/petetheplanner/podcast.aspx">radio program on WIBC</a>. We had a nice chat about building your personal brand and marketing yourself in your career. We discuss four simple steps to creating the career you want. You can listen in on the Podcast. For more information on branding and marketing, you can also join us on <a href="http://www.silversquareinc.com/marketing-brainpower-podcast/">our podcast</a> - Marketing Brainpower.</p><p><a href="http://www.silversquareinc.com/how-to-market-yourself-in-your-career/podcast-2/" rel="attachment wp-att-6496"><img class="alignnone size-full wp-image-6496" title="Marketing Brainpower Podcast" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/podcast.png" alt="" width="258" height="199" /></a></p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/how-to-market-yourself-in-your-career/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Think before you speak</title><link>http://www.silversquareinc.com/think-before-you-speak/</link> <comments>http://www.silversquareinc.com/think-before-you-speak/#comments</comments> <pubDate>Thu, 19 Jan 2012 14:00:36 +0000</pubDate> <dc:creator>Emily Bauer</dc:creator> <category><![CDATA[News]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6401</guid> <description><![CDATA[Here is some vital PR advice from me to you: think before you speak. I mention this obvious tip as the news breaks that Mark Wahlberg gave an interview to the Men&#8217;s Journal and in it speaks about 9/11 and how he could have [...] ]]></description> <content:encoded><![CDATA[<p><a href="http://www.silversquareinc.com/think-before-you-speak/bigmouth_edite/" rel="attachment wp-att-6412"><img class="alignnone size-full wp-image-6412" title="bigmouth_edite" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/bigmouth_edite.jpg" alt="" width="640" height="250" /></a>Here is some vital PR advice from me to you: think before you speak.</p><p>I mention this obvious tip as the news breaks that Mark Wahlberg gave an interview to the <em><a title="Men's Journal" href="http://www.mensjournal.com/in-the-february-issue-mark-wahlberg" target="_blank">Men&#8217;s Journal</a></em> and in it speaks about 9/11 and how he could have made a difference if he were on one of the planes.</p><p><em>&#8220;If I was on that plane with my kids, it wouldn&#8217;t have went down like it did. There would have been a lot of blood in that first-class cabin and then me saying, &#8216;OK, we&#8217;re going to land somewhere safely, don&#8217;t worry.&#8221;</em></p><p>The subject isn&#8217;t completely out of left field as he was originally scheduled to be on one of the planes that crashed into the World Trade Center. (He cancelled his ticket and actually flew to his destination a week early.) Not surprisingly, however, his comment is now flying around the news outlets and Twitterverse, and people are not appreciative of his opinion.</p><p>Not smart Marky Mark, not smart at all. If you are like me and like to learn from pop culture examples, check out this <a title="Forbes" href="http://www.forbes.com/sites/robertwynne/2011/05/13/celebrity-pr-lessons-for-your-business/" target="_blank">Forbes article</a> about other PR lessons you can learn from celebrities.</p><p>***Welp, before I could even post this blog, <a title="TMZ" href="http://www.tmz.com/2012/01/18/mark-wahlberg-apology-911/#.Txc8xaVrPjt">Wahlberg apologized</a> for his comments. Lesson learned?</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/think-before-you-speak/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>22 Indianapolis Businesses You Should Know</title><link>http://www.silversquareinc.com/22-indianapolis-businesses-you-should-know/</link> <comments>http://www.silversquareinc.com/22-indianapolis-businesses-you-should-know/#comments</comments> <pubDate>Wed, 18 Jan 2012 12:00:48 +0000</pubDate> <dc:creator>Clay Mabbitt</dc:creator> <category><![CDATA[Local]]></category> <category><![CDATA[News]]></category> <category><![CDATA[featured]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6207</guid> <description><![CDATA[We asked some of the smartest, coolest, and most well-informed people we know what businesses and organizations here in Indianapolis they love. Some of the selections are brand new, some are just flying under the radar, and some are well-established &#8211; they just deserve [...] ]]></description> <content:encoded><![CDATA[<p>We asked some of the smartest, coolest, and most well-informed people we know what businesses and organizations here in Indianapolis they love. Some of the selections are brand new, some are just flying under the radar, and some are well-established &#8211; they just deserve a little extra attention for what they are doing.</p><table><tbody><tr><td width="150"><img class="wp-image-6213" title="Lindsay Manfredi" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/LindsayManfredi-150x150.jpg" alt="" width="150" height="150" /><strong>Lindsay Manfredi</strong> is the president of <a href="http://linzstar.com/">Linzstar</a> as well a co-founder of <a href="http://girlsrockindy.org/">Girls Rock! Indianapolis</a>.</td><td width="40"></td><td><h2><a href="http://www.thepopmachine.com"><img class="size-full wp-image-6224 featured-logo-image aligncenter" title="The Pop Machine" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/white_tpm_logo_gif.gif" alt="" width="233" height="48" /></a></h2><p>Yeah, sounds pretty catchy, huh? But this isn’t some little place to catch some pop…as in soda. And of course, as the musician of the bunch…I bring to you…The Pop Machine. The Pop Machine is a boutique audiophile-recording studio located in the Broad Ripple-Glendale neighborhood of Indy. The Pop Machine opened in January of 2000 and was designed by Terry Monday of Monday Designworks (who is also a partner), and is run by brothers, Eric Klee Johnson and Marc Johnson. What’s so cool about this great studio is that it’s worked with emerging recording artists to legendary recording artists.In 2011 alone, The Pop Machine hosted recording sessions for Airborne Toxic Event, Cut Copy, Foster The People, Matthew Sweet, Rome from Sublime, They Might be Giants, Yo Gotti, and local modern rock station X103. Several well-known Indy bands such as The Fuglees, Jane Jensen, Jon McLaughlin, Neon Love Life, Picture Yes, Stereo Deluxe, Virgin Millionaires, and Xero Sum have also joined that list.</p><p>The Johnson brothers have worked with The Avett Brothers, Chevy Downs, The Dandy Warhols, Jurassic 5, Mat Kearney, Pat DiNizio, Supergrass, Tiffany, and John Waite. The Pop Machine has been featured in Mix®, Pro Sound News®, Blender®, and Audio Media® magazines and has been seen on PBS, EQtv, and A&amp;E Biography. The Pop Machine hosts My Old Kentucky Blog&#8217;s “Blog Radio” show heard weekly on Sirius XM® Satellite Radio (XMU, XM Channel 43, Sirius Channel 26); webcasts can be viewed online at www.laudromatinee.com and www.thepopmachine.com.</p><p>My band, Neon Love Life, is working on our second LP here, and we consider The Pop Machine hands down, one of the most professional studios around! Go music!</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6227" title="Michael Kaltenmark" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Kaltenmark-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Michael Kaltenmark</strong> is the director of web marketing and communication at <a href="http://www.butler.edu/">Butler University</a> and the caretaker for local canine celebrity <a href="http://about.me/butlerblue2">Blue II</a>.</td><td></td><td><h2><a href="http://a1cyclery.com/"><img class="aligncenter size-full wp-image-6228 featured-logo-image" title="A1 Cyclery" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/a1-e1326732762412.jpg" alt="" width="121" height="100" /></a></h2><p>Navigate the streets of Indianapolis these days and it appears that 2012 might just be the year of the bicycle in the Circle City. Within the last year alone, the “Crossroads of America” have been outfitted with enough bike lanes to double what previously existed.Not to mention, recent months in Indianapolis have brought more community cycling events, new two-wheeled initiatives by the Mayor’s office and continued USA Cycling Collegiate National Championship trophies from Marian University.</p><p>What’s more, there are lots of great bike shops in Indy offering years upon years of professional knowledge, service and experience. So where should you turn for your cycling needs? The top of the list is a good place to start, so hit up A1 Cyclery on Indy’s west side.Owner Chris Wiggins and his crew are all about people, bikes and putting the two together. Whether you ride for sport or pleasure, with training wheels or carbon discs, along sidewalks or mountain ranges, the guys at A1 won’t judge.</p><p>And their expertise isn’t confined to store front as Wiggins has embraced the advent of social networking. So find them online, on the left side of town, and pedaling two wheels because with A1 Cyclery, you’ve got friend in cycling.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6243" title="Jacob Schpok" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Jacob-Schpok-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Jacob Schpok</strong> is the state director of the <a href="http://www.isbdc.org/">Indiana Small Business Development Center</a></td><td></td><td><h2><a href="http://www.massavetoys.com/"><img class="aligncenter size-full wp-image-6310 featured-logo-image" title="Mass Ave Toys" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Mass-Ave-Toys.gif" alt="" width="150" height="150" /></a></h2><p>A year and a half ago, I became an uncle and reentered the world of toy shopping. I hardly ever interact with kids, so my knowledge of children development and appropriate toys for different ages is limited. That’s ok though, so long as I have the sales staff at Mass Ave Toys to rely on. All they require is an age, sex, price range, and if I’m looking for something that ships well and they point me to the right toys. Mass Ave Toys only stocks their shelves with plaything that educates and develops minds. This is a small business that understands how to compete against big box stores and online retailers.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6288" title="Peter Dunn" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Peter-Dunn-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Peter Dunn</strong> is personal finance author and media personality <a href="http://petetheplanner.com/">Pete the Planner</a></td><td></td><td><h2><a href="http://www.pizzologyindy.com/"><img class="aligncenter size-full wp-image-6321 featured-logo-image" title="Pizzology" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Pizzology.gif" alt="" width="189" height="80" /></a></h2><p>I appreciate attention to detail. And so do the owner&#8217;s of Pizzology. Neal and Lindy Brown have crafted the perfect restaurant. The food has fresh local ingredients prepared so artfully that you&#8217;d swear they were somehow cheating. But they aren&#8217;t. While the pizza is the best in town, their mussels, gnocchi, and salads are equally spectacular. Their wine list is well appointed, and they have a great craft beer selection. But here&#8217;s what sets Pizzology apart from its competitors: They have a very educated and friendly staff. The servers understand the menu, and they know what the ingredients are. The passion for food that Neal and Lindy Brown have is manifested always on display with their efficient and talented staff. This is why I love Pizzology.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6262" title="Brent Joseph" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Brent-Joseph-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Brent Joseph</strong> is the president of <a href="http://www.kingdaviddogs.com/">King David Dogs</a></td><td></td><td><h2><a href="http://www.kingdaviddogs.com/"><img class="aligncenter size-full wp-image-6312 featured-logo-image" title="King David Dogs" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/King-David-Dogs.gif" alt="" width="137" height="100" /></a></h2><p>I am a bit biased, but I would like more people to know about my business, King David Dogs. The King David brand of hot dogs was originally developed by Hene Meat Company in Indianapolis. The Hene brothers (Paul and William Hene, my great uncle and grandfather, respectively) started the company in the early 1940′s in downtown Indianapolis and eventually created a signature all-beef 1/4 lb. hot dog that was sold in grocery stores and delis all around the city. The Hene Meat Co. continued to serve the Indianapolis area through the early 1990′s. In 2006, my wife Hannah and I resurrected the brand and opened a hot dog restaurant in downtown Indy, serving King David Dogs in steamed poppy seed buns, with toppings ranging from traditional Chicago style to pineapple salsa, bacon, jalepeno mustard and fried eggs (not all on the same dog!).</p><p>In 2008, we opened a licensed location at the airport. In 2011, we moved from our original downtown location to an expanded space.  What is special about King David is that it is a great hot dog served with a side of Indianapolis originality and history. The brand has been in my family for over 70 years. When we started the restaurant, I had to have the one surviving copy of the recipe for the dogs translated from the original German notes of my great uncle. I am proud to be the safekeeper of such an important family asset such as the King David brand, and I am even prouder of how we have grown in the last five years. In the future, we hope to expand our wholesale and catering opportunities, so that people from Indiana and beyond can taste a true &#8220;Indy Original.&#8221;</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6263" title="Hannah Joseph" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Hannah-K-Joseph-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Hannah Joseph</strong> is a partner at <a href="http://www.josephturow.com/">Joseph and Turow, PC</a> and an adjunct professor at <a href="http://indylaw.indiana.edu/">IU School of Law in Indianapolis</a></td><td></td><td><h2><a href="http://www.appealtrack.com/"><img class="aligncenter size-full wp-image-6316 featured-logo-image" title="AppealTrack" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/AppealTrack.gif" alt="" width="203" height="50" /></a></h2><p>AppealTrack is a &#8220;software as a service&#8221; company that has developed an innovative software solution for professionals that handle property tax appeals. AppealTrack is the quintessential &#8220;SaaS&#8221; success story. The founder, Doug Collins, was hired as a consultant to identify ways to assist a property tax appeal firm improve operations and efficiency. The outgrowth of that project resulted in a custom software solution that was so effective and helpful to his client, Doug realized that he was on to a potential big idea. Doug then spent the next year making the software scalable and marketable so that it could be sold to different types of users, including law firms, property tax professionals, commercial real estate developers, and other businesses that either had many real estate holdings or managed a number of appeals of property tax assessments.</p><p>The result has been a home run. Doug identified a unique problem &#8211; namely, the difficulty in managing a very complicated internal and external process of real estate property tax appeal. He then crafted a solution, and was able to effectively target a niche customer base that would benefit from the demonstrable ROI AppealTrack can deliver. What is so exciting about what Doug is doing is that it shows that there are great innovations that become successful right here in Indianapolis. There is a growing community of tech start-ups in Indy, and AppealTrack is a great, somewhat under the radar, success story. This SaaS offering may not involve any of the buzzwords that most people think are so sexy like &#8220;SEO&#8221; &#8220;crowd-funding&#8221; and he certainly isn&#8217;t &#8220;occupying&#8221; anything. However, in the last year, AppealTrack&#8217;s revenues are up over 190% from the prior year. AppealTrack is a fantastic representation of Indy&#8217;s small but vital tech community doing interesting things worth watching.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6284" title="Rafael Sanchez" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Rafael-Sanchez-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Rafael Sanchez</strong> is a partner at <a href="http://www.bgdlegal.com/">Bingham Greenebaum Doll, LLP</a></td><td></td><td><h2><a href="http://www.indianatkd.com/"><img class="aligncenter size-full wp-image-6317 featured-logo-image" title="Master Yoo's World Class Tae Kwon Do" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Master-Yoo.gif" alt="" width="110" height="96" /></a></h2><p>If you live in the Carmel, Noblesville, Fishers, or Westfield area, and are looking for a positive, after-school activity for your child, look no further.  Master Yoo’s World Class Tae Kwon Do (“Master Yoo”) located at 14765 Hazel Dell Crossing, is not just your average, run-of-the-mill martial arts class provider; it’s much, much more.  In addition to being a leading provider of martial arts instruction for both adults and children, Master Yoo really excels at being a fun, family-friendly, learning environment.  I first stumbled across Master Yoo at the Fishers Freedom Festival, where they had a booth and offered a free class for my son.  All it took was one class and we were sold.  My son loves it—and I can certainly understand why.  Not only does he get to learn martial arts in a fun and encouraging environment, but they teach him many Korean terms and conversational phrases.  My son’s first overnight stay away from the home was at Master Yoo’s “Confidence Camp”, where they help children build better focus and confidence (away from mommy and daddy).  He absolutely loved it.  Master Yoo routinely has special events, such as “Movie Night”, a Halloween Party, and its annual family picnic, which is very well attended and organized—you definitely don’t want to miss it.</p><p>Master Yoo is a great example of how businesses can really flourish by simply going the extra mile for its customers.  It could decide to only offer martial arts classes and leave it at that.  But it doesn’t.  It’s no wonder Master Yoo could use more physical space.  The word is out and new customers are flocking in.  Having a family-oriented business like Master Yoo is great for our community and other businesses should take note and perhaps consider slightly expanding their core services in a creative way, in order to better serve their customers.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6285" title="Amy Kwas" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Amy-Kwas-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Amy Kwas</strong> is the Executive Director of the Indiana Chapter of the <a href="http://www.lls.org/">Leukemia &amp; Lymphoma Society</a></td><td></td><td><h2><a href="http://www.chefjosephs.com/"><img class="aligncenter size-full wp-image-6318 featured-logo-image" title="Chef Joseph's at the Connoisseur Room" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Chef-Josephs.gif" alt="" width="136" height="100" /></a></h2><p>How many times have you had a business lunch and couldn’t hear anything?  Rest assured that this will never be an issue at one my favorite new local businesses!  Chef Joseph’s at the Connoisseur Room features Chef Joseph Heidenreich, formerly of Agio.  The food he prepares is unique and palate-pleasing, and the ambiance the proprietors have created allows you to enjoy a great lunch while getting things done.</p><p>They’re socially conscious, too.  The proceeds of their opening days were given to The Leukemia &amp; Lymphoma Society and the Indianapolis Arts Council.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6287" title="Adam Decker" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Adam-Decker-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Adam Decker</strong> is a partner at <a href="http://www.verospartners.com/">Veros Partners</a></td><td></td><td><h2><a href="http://flat12.me/"><img class="aligncenter size-full wp-image-6320 featured-logo-image" title="Flat12 Bierwerks" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Flat12.jpg" alt="" width="231" height="78" /></a></h2><p>Flat 12 Bierwerks is one of my favorite local businesses. Bottom line, I love their beer. These guys know what they are doing. But it&#8217;s not just their beer that makes them a business I love. It&#8217;s their commitment to creating awareness and interest in both craft beer and their brand. As a craft beer junkie, Flat 12 hits the spot.</p><p>Their lineup of &#8220;Classics&#8221; is their core beer recipes from which many of their other variations are derived. All of their Classics are great &#8211; from a first time craft beer drinker to a seasoned craft beer connoisseur, the lineup appeals to a broad base. Their many seasonal selections make every visit a new experience as well. In addition to the beer, the brewery has a small community feel to it. Customers don&#8217;t just come and go&#8230;they stick around and chat with one another and sip on a sample or two. And if you like challenges, see what it takes to be a &#8220;Hop Star.&#8221;</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-1718" title="Patti Brennan" src="http://silversquareinc.com/wp-content/uploads/2010/04/Patti-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Patti Brennan</strong> is the principal at Lucas Communications</td><td></td><td><h2 style="text-align: center;">Surroundings</h2><p>Located at 1101 East 54<sup>th</sup> Street, next to Mama Carolla’s, this eclectic shop is an antique lover’s paradise. Shoppers will find a myriad of unique treasures and one-of-a-kind finds, from collectible furniture (imported coffee tables, wing-back leather chairs, hand-inlaid maple chests, even ornate stone benches for the outdoors), to exquisite chandeliers (check out the green glass and cobalt blue!), to blood-orange aromatherapy candles and original oil paintings.</p><p>Then there’s the unusual. A monkey pitcher. Urn-shaped footed Italian canisters. Venetian-style and art deco mirrors. A spotted white owl vase. Mercury-glass bird candle holders. A visit to Surroundings is always an adventure! There’s something for everyone. Best of all, the inventory is constantly changing.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6291" title="Mike Donahue" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Mike-Donahue-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Mike Donahue</strong> is an executive coach at <a href="http://www.newgrange.biz/">Newgrange Consulting</a></td><td></td><td><h2><a href="http://www.priorityphysicianspc.com/"><img class="aligncenter size-full wp-image-6322 featured-logo-image" title="Priority Physicians" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Priority-Physicians.gif" alt="" width="157" height="80" /></a></h2><p>I&#8217;m recommending Priority Physicians, a concierge primary care medical practice. Members (patients) pay one annual fee for service; the relationship between patient and doctor isn’t limited or restricted by an insurance provider. I&#8217;ve been a member of Priority Physicians for four years.</p><p>The docs in the practice offer two things that most medical practices can&#8217;t afford to offer in the US healthcare system. The first is the level of care they deliver. Annual physicals take a couple of hours; they’re comprehensive and the doctors aren’t constrained by the need to see another patient waiting in the exam room down the hall. The second is the level of service. When I call, I speak to a doctor, not their assistant. I don’t have to wait weeks for an appointment either.  They routinely offer same-day appointments and make house calls if needed.  If I need to see a specialist, my doctor is there with me serving as my advisor and my advocate. If that’s not enough, they serve a terrific cup of coffee.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6292" title="Sarah Newhouse" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Newhouse-photo-e1326474986406-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Sarah Newhouse</strong> is a consultant at <a href="http://www.maximus.com/">MAXIMUS</a></td><td></td><td><h2><a href="http://mamaskoreanrestaurant.com/"><img class="aligncenter size-full wp-image-6323 featured-logo-image" title="Ma Ma's Korean Barbeque" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Ma-Mas-Korean-Barbeque.jpg" alt="" width="321" height="40" /></a></h2><p>Dining out is instantly improved when the rules of a cuisine grant me permission to abandon utensils to eat with my hands, and when sharing dishes with the whole table is encouraged. I like feeling connected to my food, and the people I’m sharing it with, and these small acts feel intimate and communal in a way that is right up my alley. Thus, MaMa’s Korean Barbeque was a total find for my sensibilities. The restaurant’s namesake typically sits near the front door, with a close eye on the dinner rush, and a gentle smile for patrons as they enter the restaurant. Guests are seated at a private table containing a charcoal, open fire grill, where meats and seafood are cooked throughout the meal by diners. About a dozen Korean side dishes (kimchi, marinated or pickled vegetables, and fish cakes, to name a few) are offered in small bowls for the table to share, and can be wrapped up in lettuce leaves with the grilled items and rice, to be eaten as wraps.</p><p>I love this food, whether for the full grill experience, or just to pop in over lunch for a bowl of bibimbap. When I look around the restaurant at other tables eagerly analyzing their side dishes, or when I see my husband close his eyes and let out a long hmmmm, as he has a first taste of a marinated vegetable that’s new to both of us, I know I’m not the only one who understands the exceptional experience that is MaMa’s.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6293" title="Tiffany Benedict Berkson" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/iphone-pics-155-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Tiffany Benedict Berkson</strong> is a writer, researcher, and founder of <a href="http://historicindianapolis.com/">Historic Indianapolis</a></td><td></td><td><h2><a href="http://www.indianalandmarks.org"><img class="aligncenter size-full wp-image-6324 featured-logo-image" title="Indiana Landmarks" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Indiana-Landmarks.gif" alt="" width="222" height="50" /></a></h2><p>Started with funds provided by Eli Lilly himself, Indiana can be justly proud to claim to be home to the second largest preservation organization in the country. And that’s second only to the crème de la crème, internationally respected, National Trust. They recently celebrated their 50 year anniversary and moved into their new home, the Indiana Landmarks Center at 12<sup>th</sup> &amp; Central, in the historic Old Northside neighborhood. Formerly the home of the Central Avenue Methodist Church, and visible by anyone who passes through the city on I-65, it’s gleaming gold caps (during the day) and the glowing and changing colors radiating from the top windows (at night) rarely go unnoticed. A lasting legacy from the Cook Family of Bloomington and a fitting home for an organization that helps revitalize communities and reconnects us with our heritage. You likely don’t even know how many magnificent rehabilitated buildings you pass in Indianapolis and elsewhere in the state (West Baden Springs Hotel, anyone?) that Indiana Landmarks played a large part in revitalizing. Love them!</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6296" title="Pat Wachtel" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Pat-Wachtel-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Patricia Wachtel</strong> is the President &amp; CEO at <a href="http://www.girlsincindy.org/">Girls Incorporated<sup>®</sup> of Greater Indianapolis</a></td><td></td><td><h2><a href="http://www.santorini-greek-kitchen.com/"><img class="aligncenter size-full wp-image-6327 featured-logo-image" title="Santorini Greek Kitchen" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Santorini.jpg" alt="" width="112" height="110" /></a></h2><p>Santorini Greek Kitchen is one of my favorite local businesses because it is owned by die-hard entrepreneurs who really get what it means to be part of the community—and are truly excellent at running a restaurant. Founded in Fountain Square, Santorini’s immense popularity soon forced owners Taki &amp; Jeannette Shawi to expand. Rather than leaving the neighborhood, several years ago they worked with Local Initiatives Support Corporation to develop an improved location at 1417 Prospect Street.</p><p>The new location transformed a former neighborhood eyesore into a little slice of Greece right here in Indianapolis. Santorini’s visual appeal is almost as great as their food. Tragedy struck in 2010 when the restaurant experienced a devastating kitchen fire that caused extensive damage and put them out of business for months. Again, Taki &amp; Jeanette stuck with their employees and neighbors. They have re-built Santorini, and it is as wonderful as ever.</p><p>For some authentic and delicious Greek food, wonderful service, and a charming atmosphere, you cannot beat Santorini. Stop by to see Taki &amp; Jeanette any time!</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6298" title="Chip Maxwell" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Chip-Maxwell-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Chip Maxwell</strong> is the director of sales at <a href="http://www.anacore.com/">Anacore</a></td><td></td><td><h2><a href="http://www.facebook.com/group.php?gid=11659945519"><img class="aligncenter size-full wp-image-6333 featured-logo-image" title="neal brown Hospitality Group" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/neal-brown-Hospitality-Group.gif" alt="" width="264" height="48" /></a></h2><p>When my wife and I got married, I didn&#8217;t consider myself a foodie. She introduced me to a lot of cuisine her family had discovered from around the world, usually prepared in the comfort of our home. When it came to restaurants, though, I was still learning. I knew I liked sushi, for example, but H2O showed me it could really be an art. I knew I liked bars and beer, but Brugge&#8217;s gastropub elevated that experience to a new level. And I didn&#8217;t understand about amazing service and remarkable cuisine until I met Neal and Lindy Brown. When we went to the opening of L&#8217;Explorateur, their Broad Ripple fine dining concept that opened in 2006, my mind was officially blown. Never had I experienced such intense flavor, incredible wine pairings, and 5-star service &#8212; especially in Indianapolis. The great recession hit many such restaurants pretty hard, but the Browns showed their versatility by shifting gears with <a href="http://www.pizzologyindy.com/">Pizzology</a>, the city&#8217;s favorite pizza joint. The service levels were no different, but now you could take your kids OR go on a date. And eat at a Brown restaurant a few times a month without breaking the bank. Finally, we now have <a href="http://www.libertineindy.com/">The Libertine</a>, a downtown cocktail bar that brings the same refinement and wonderful ambience to the revived art of mixology.</p><p>Indianapolis has some real institutions: The 500, The Children&#8217;s Museum, and about a thousand war memorials. But there are very few brands &#8211; especially consumer-facing &#8211; on which we can hang our hats. Engadget&#8217;s Ryan Block suggested that people felt such a strong emotional connection to Apple products, because using them makes the owner&#8217;s needs feel understood. I feel the same way about dining at any of the many restaurants that Lindy and Neal have helped create: the food, the drinks, the service, the ambience&#8230; all of them make me feel like someone knows what I want, and they went out of their way to give it to me. Here&#8217;s hoping we&#8217;ll continue to see more of them in the future.</td></tr><tr><td><img class="alignnone size-full wp-image-6299" title="Jeff Medley" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Jeff-Medley.jpg" alt="" width="150" height="150" /><br /> <strong>Jeff Medley</strong> is president at <a href="http://www.netfor.com">Netfor</a></td><td></td><td><h2><a href="http://www.medleyportraits.com/"><img class="aligncenter size-full wp-image-6334 featured-logo-image" title="Medley Portraits" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Medley-Portraits.gif" alt="" width="138" height="80" /></a></h2><p>Although this may be self gratuitous, Cassandra (my wife) has a noble part of her small photography business that targets special needs kids. Her website is www.medleyportraits.com and she even has a certification explained on the site for this type of work. She got into it because my son Noah is Autistic and he and a lot of kids he goes to therapy with are difficult to photograph and therefore their parents have a disproportionately low number of “good” picture of them.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6300" title="Despi Ross" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Despi-Ross-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Despi Ross</strong> is the manager of creative media design and development at <a href="http://www.childrensmuseum.org/">The Children&#8217;s Museum</a></td><td></td><td><h2><a href="http://www.robotowear.com"><img class="aligncenter size-full wp-image-6336 featured-logo-image" title="Robotowear" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Robotowear.jpg" alt="" width="120" height="120" /></a></h2><p>Launched in September, this up and coming online startup, rooted in Indy, is offering stylish streetwear that appeals to robot-lovers of all ages. At robotowear.com you can find t-shirts, hoodies, polos and hats as well as a blog that chronicles the brand&#8217;s roots in fashion, hip hop culture, toys and of course, many, many robots. (Don&#8217;t forget free downloadable goodies for your smartphone!)</p><p>At the end of its first 6 months, RobotoWear is turning its attention to local partnerships and a spring line that will bring new colorful styles to the brand. In addition to outfitting geeks in Indy (and everywhere), the company also gives a portion of its proceeds to charity, having supported the American Cancer Society and Toys for Tots in 2011.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6302" title="Evan Bedel" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Evan-Bedel-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Evan Bedel</strong> is a financial planner at <a href="http://www.bedelfinancial.com/">Bedel Financial Consulting</a></td><td></td><td><h2><a href="http://newhope.stvincent.org"><img class="aligncenter size-full wp-image-6337 featured-logo-image" title="St. Vincent New Hope" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/St-Vincent-New-Hope.gif" alt="" width="162" height="50" /></a></h2><p>In my opinion, an organization that deserves more recognition, and is near to my heart, is St. Vincent New Hope Community Outreach. New Hope is a subsidiary of St. Vincent hospital, yet has few commonalities. These individuals are mental health counselors, and case managers, who specialize in home-based services for families who have had their children taken away due to neglect, child abuse, drug abuse, domestic violence, etc. These individuals work with both the children and families; the court system and DCS (Dept of Child Svcs), to determine if the family environment is suitable for custody reinstatement.</p><p>Not to be over-the-top, but they are in the trenches everyday and are determined to improve the lives, habits, parenting skills and lifestyles of these families. Imagine starting a relationship with a new client who is filled with anger, confusion, and misdirection from the beginning. These therapists have an uphill battle from the beginning, but are always determined to do what is best for the family. I am biased, because my wife, Abbe Bedel, is a licensed mental health counselor for this organization and I see her fight everyday. There may be organizations more deserving of recognition, but in my mind St. Vincent New Hope gets a vote.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6304" title="Bruce Kidd" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Bruce-Kidd-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Bruce Kidd</strong> is a senior vice-president at <a href="http://www.walkerinfo.com/">Walker Information</a></td><td></td><td><h2><a href="http://www.indyacousticcafeseries.com/"><img class="aligncenter size-full wp-image-6338 featured-logo-image" title="Indy Acoustic Cafe Series" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Indy-Accoustic-Cafe-Series.jpg" alt="" width="164" height="50" /></a></h2><p>The Indy Acoustic Café is not a café at all but rather one of the best series of live acoustic musical artists, from all over the US, performing here in Indy at the Wheeler Community Arts Center in Fountain Square. Artists include performers who have been in name recognized bands and are now on their own, while others have loyal followings from touring all around the US in small venues, and still others have written songs for other more recognizable artists and come to the Acoustic Café to perform their songs. Performances are each month and ticket prices are extremely reasonable to see high quality artists.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6305" title="Neal Brown" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Neal-Brown-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Neal Brown</strong> is the self-proclaimed chief minutiae officer at neal brown Hospitality Group, a co-founder of <a href="http://www.digindiana.org/">Dig IN &#8211; A Taste of Indiana</a>, and mentioned several times by other people in this post.</td><td></td><td><h2><a href="http://www.redsclassicbarbershop.com/"><img class="aligncenter size-full wp-image-6339 featured-logo-image" title="Red's Classic Barbershop" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Reds-Classic-Barbershop.gif" alt="" width="220" height="80" /></a></h2><p>Drop off your shoes for a shine with the likes of Peyton Manning and Mitch Daniels, and while you&#8217;re there, get a clean-up trim for 5 bucks.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6353" title="Andrea Crawford" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Andrea-Crawford-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Andrea Crawford</strong> is the producer of broadcast and interactive properties at <a href="http://www.insideindianabusiness.com/">Inside Indiana Business</a></td><td></td><td><h2><a href="http://www.bluemile.com/"><img class="aligncenter size-full wp-image-6352 featured-logo-image" title="BlueMile" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/BlueMile.gif" alt="" width="189" height="80" /></a></h2><p>One of my favorite businesses in central Indiana is BlueMile. Full disclosure: I work there part-time, but I was a customer long before I became an employee.</p><p>BlueMile is a specialty running store with a focus on any fitness level. Seasoned runners, beginners, walkers or anyone interested in fitness and staying healthy. I first found out about the store (formerly known at the Running Company) when I signed up for my first Mini Marathon four years ago. At that point, I was not a runner. In fact I actually loathed running, but I signed up for the Mini on a whim and decided I needed some help. That’s where BlueMile came it. I joined their spring training program with a friend, got set up with the right pair of shoes with the help of their video gait analysis and I was on my way. During the training program, store employees and even one of the store’s owners coached us and answered every random question we had about running a half marathon. Questions like, what kind of socks do I wear? Why can’t I wear cotton sweats to run in? What is BodyGlide and why should I use it? They took each question in stride (pun intended) and educated us along the way. In the end, we survived our half marathon and went on to run many more. All with the help of BlueMile. Yes, you can find lots of places to buy a pair of running shoes, but what really makes BlueMile unique is the people there to help you along the way.</td></tr><tr><td><img class="alignnone size-thumbnail wp-image-6361" title="Nicole Bickett" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Nicole-Bickett-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Nicole Bickett</strong> is the president of <a href="http://www.visionbridgeinc.com/">VisionBridge</a></td><td></td><td><h2><a href="http://sonatacafebarart.com/"><img class="aligncenter size-full wp-image-6360" title="Sonata Cafe" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Sonata.gif" alt="" width="220" height="80" /></a></h2><p>My new favorite local business is Sonata Café, located in downtown Carmel (http://sonatacafebarart.com/). We tried this little gem a few weeks ago and have been back three times since then! Sonata calls themselves “diversity and sophistication mixed with an artistic environment.” You can dress up to eat upstairs in the bar area and enjoy wonderful Spanish tapas and drinks overlooking Main Street. Or, you could park your bike after your Monon trip and have the same delicious food and a gourmet cup of coffee downstairs. Our favorite dish on the menu is the potatoes, but I love every new dish I try including the yummy desserts. The service is also top notch!</td></tr></tbody></table><p>What&#8217;s your most beloved Indianapolis institution? Let us know in the comments.</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/22-indianapolis-businesses-you-should-know/feed/</wfw:commentRss> <slash:comments>18</slash:comments> </item> <item><title>Real time marketing with Jay-Z and Beyonce</title><link>http://www.silversquareinc.com/real-time-marketing-with-jay-z-and-beyonce/</link> <comments>http://www.silversquareinc.com/real-time-marketing-with-jay-z-and-beyonce/#comments</comments> <pubDate>Sat, 14 Jan 2012 14:22:41 +0000</pubDate> <dc:creator>Emily Bauer</dc:creator> <category><![CDATA[News]]></category> <category><![CDATA[marketing]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6171</guid> <description><![CDATA[It has been a couple of days, so I have now had time to cool down from the excitement of the birth of Beyonce and Jay-Z&#8217;s first baby, Blue Ivy. For many, the name stirred debate and judgement. (Remember those 5 hours when the [...] ]]></description> <content:encoded><![CDATA[<p><a href="http://www.silversquareinc.com/real-time-marketing-with-jay-z-and-beyonce/blueivycropped/" rel="attachment wp-att-6191"><img class="alignnone size-full wp-image-6191" title="BlueIvycropped" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/BlueIvycropped.jpg" alt="" width="640" height="300" /></a></p><p>It has been a couple of days, so I have now had time to cool down from the excitement of the birth of Beyonce and Jay-Z&#8217;s first baby, Blue Ivy. For many, the name stirred debate and judgement. (Remember those 5 hours when the tabloids were reporting it to be Ivy Blue??? Now that is a silly name!) Still for some, mainly an event planning company in Boston, the name was cause for practice in real time marketing.</p><p>The company shares the name <a title="Blue Ivy" href="http://www.blueivyevents.com/">Blue Ivy</a> and according to reports, prior to the birth of the instantly famous baby, appeared first with a Google search of the same two words. Following the announcement, the company saw the opportunity for publicity and ran with it. A congratulatory picture was added to the company&#8217;s homepage and the owner made the tabloid rounds.</p><p><a title="TMZ" href="http://www.tmz.com/2012/01/09/beyonce-baby-blue-ivy/#.TwriMmNAZD4" target="_blank">TMZ </a>spoke with Veronica Alexandra who said, &#8220;Clearly great minds think alike, and who better than our Blue Ivy to plan events for B&amp;J’s Blue Ivy!?&#8221;</p><p>It is impossible to plan for marketing tactics like these. That is why Blue Ivy Events should be applauded for seizing the opportunity. For those companies wondering when it will be their turn, remember this: Jessica Simpson, Lisa Loeb, Kourtney Kardashian, Maggie Gyllenhaal and Molly Sims are all pregnant!</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/real-time-marketing-with-jay-z-and-beyonce/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Top 5 Photoshop Shortcuts I Use Everyday</title><link>http://www.silversquareinc.com/top-5-photoshop-shortcuts-i-use-everyday/</link> <comments>http://www.silversquareinc.com/top-5-photoshop-shortcuts-i-use-everyday/#comments</comments> <pubDate>Thu, 12 Jan 2012 14:01:09 +0000</pubDate> <dc:creator>Matt Kiefer</dc:creator> <category><![CDATA[News]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6172</guid> <description><![CDATA[1.  Tap F twice Presentation mode This is great when showing someone your work on the computer screen. No busy palates get in the way, just your artwork on a black background. Use Ctrl plus + to zoom in a bit. &#160; 2.  Ctrl [...] ]]></description> <content:encoded><![CDATA[<p><strong>1.  Tap F twice</strong><br /> Presentation mode<br /> <a href="http://www.silversquareinc.com/top-5-photoshop-shortcuts-i-use-everyday/blog1/" rel="attachment wp-att-6173"><img class="alignnone size-full wp-image-6173" title="Presentation mode" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/blog1.jpg" alt="" width="640" height="300" /></a><br /> This is great when showing someone your work on the computer screen. No busy palates get in the way, just your artwork on a black background. Use Ctrl plus + to zoom in a bit.<br /> &nbsp;<br /> <strong>2.  Ctrl + J</strong><br /> Duplicate a layer<br /> Select the layer you want to duplicate and hit Ctrl + J to make another copy of the layer right above the one selected.<br /> &nbsp;<br /> <strong>3. Ctrl + E</strong><br /> Merge layers<br /> <a href="http://www.silversquareinc.com/top-5-photoshop-shortcuts-i-use-everyday/blog2/" rel="attachment wp-att-6174"><img class="alignnone size-full wp-image-6174" title="Merge Layers" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/blog2.jpg" alt="" width="640" height="322" /></a><br /> Select the layers you want to merge and hit Ctrl + E and the layers will be merged into one layer.<br /> &nbsp;<br /> <strong>4. Shift + or -</strong><br /> Toggle through blend modes<br /> <a href="http://www.silversquareinc.com/top-5-photoshop-shortcuts-i-use-everyday/blog3/" rel="attachment wp-att-6175"><img class="alignnone size-full wp-image-6175" title="Blend modes" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/blog3.jpg" alt="" width="640" height="322" /></a><br /> I love playing with blend modes with color and textures.  An easy way to fly through them all and see what fits best is to select the layer and hold Shift and +.  While holding Shift, keep hitting the + symbol and you&#8217;ll toggle through all the blend modes.  Use Shift and &#8211; to go through them backwards.<br /> &nbsp;<br /> <strong>5. Alt + Ctrl + Shift + E</strong><br /> Merge all layers showing to a single layer without flattening everything.<br /> This is a shortcut I found out about not too long ago and it is very helpful. For example, use this shortcut when you have a ton of layers and you want to drag the finished look to another file without dragging all the layers and without flattening the layers.</p><p>*Mac users replace Ctrl with Command</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/top-5-photoshop-shortcuts-i-use-everyday/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Snack Marketing: Two sides of Hostess bankruptcy news</title><link>http://www.silversquareinc.com/snack-marketing-two-sides-of-hostess-bankruptcy-news/</link> <comments>http://www.silversquareinc.com/snack-marketing-two-sides-of-hostess-bankruptcy-news/#comments</comments> <pubDate>Wed, 11 Jan 2012 14:58:50 +0000</pubDate> <dc:creator>Casey Kenley</dc:creator> <category><![CDATA[News]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6161</guid> <description><![CDATA[Emily just passed along news that hit home in the Silver Square office. Hostess has filed for Chapter 11 bankruptcy. As I thrilled at the passing of spongy processed cakes and snow-white Wonder Bread, I watched as Matt&#8217;s face fell. Here, you see him [...] ]]></description> <content:encoded><![CDATA[<p>Emily just passed along news that hit home in the Silver Square office. Hostess has filed for Chapter 11 bankruptcy. As I thrilled at the passing of spongy processed cakes and snow-white Wonder Bread, I watched as Matt&#8217;s face fell. Here, you see him just moments after hearing the news about Hostess. He is a big fan and consumer of Twinkies, Cup Cakes and Ding Dongs.</p><p><iframe width="640" height="480" src="http://www.youtube.com/embed/40vdLAiivoI?fs=1&#038;feature=oembed&amp;wmode=transparent" frameborder="0" allowfullscreen></iframe></p><p>While the company named the economy as the main culprit in its decision to file, I have to wonder — or at least hope — if this isn&#8217;t a sign that people are turning away from the garish design of Hostess packaging and indecipherable ingredient lists. I&#8217;m no angel, though. I am a sucker for packaged snacks that look and sound earthy. I have a stash of Barbara&#8217;s brand multigrain cereal bars (tucked inside burlap-looking packages), those gritty Kind bars (how could they be bad when they are kind?) and Clif brand anything (I am an adventurer, scaling a rock face!).</p><p>Emily says I&#8217;m practical unAmerican in my dislike for Hostess. But I am happily swayed by tasteful packaging and snacks with whole grains. Whose side are you on?</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/snack-marketing-two-sides-of-hostess-bankruptcy-news/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Business Therapy &#8211; 5 Tips to Creating the Ideal Result for Each Project</title><link>http://www.silversquareinc.com/business-therapy-5-tips-to-creating-the-ideal-result-for-each-project/</link> <comments>http://www.silversquareinc.com/business-therapy-5-tips-to-creating-the-ideal-result-for-each-project/#comments</comments> <pubDate>Mon, 09 Jan 2012 14:07:33 +0000</pubDate> <dc:creator>Raquel Richardson</dc:creator> <category><![CDATA[News]]></category><guid isPermaLink="false">http://silversquareinc.com/?p=6034</guid> <description><![CDATA[I started thinking about this article as I reflected on a few conversations I had this week were I was dolling out advice. At first, I thought the article would be best as a note to creatives, then, the more I thought about it, [...] ]]></description> <content:encoded><![CDATA[<p>I started thinking about this article as I reflected on a few conversations I had this week were I was dolling out advice. At first, I thought the article would be best as a note to creatives, then, the more I thought about it, I think these tips can apply to us all in each line of work. Read through and let me know if you agree and what additional tips you can share.</p><p>These tips are for those moments we&#8217;ve all had. Call it self-doubt. Call it scared. Give it whatever name you want but it still boils down to finding yourself in a situation that is hedging against what you know you are and what you know you can deliver and figuring out how to turn your situation around. Sounds simple when you put it like that, right?</p><p>Like you, I&#8217;ve been there. Luckily I have created a few tactics that always turn my thinking, ideas, momentum and drive back into the passion I know will bring the project to fruition the way it should. Using one of the below tips may do the trick, or, it may take a combination. I know it works for me, so I&#8217;m hoping you find some nuggets of inspiration too.</p><p>1. Keep your self talk positive. I always feel a little goofy giving this advice because I&#8217;ve ran across a handful of people who find this type of perspective pure craziness. I find it works miracles. OK, not miracles, but combine it with a strong dose of perspective and this is at sure fire way to at least bring yourself back to center and regain your ability to set a plan.</p><p>2. Keep an honest perspective. Number one and two play really well together! How many times have you shifted your perspective to match an expectation? Come on, I know it&#8217;s been at least a few times. There are times when you have to step back and just look at your project with new eyes. I took at art class once where my instructor advised us to step back and look at our painting at a distance&#8230; to &#8220;stop making out with it.&#8221; So true. We&#8217;ve all been way too close to a situation to appropriately address it. Bring yourself back to the proper perspective before diving in to move forward.</p><p>3. Ask yourself what Kaus would do. Replace the name Kaus with a name that works for you. Kaus happens to be my husband, and we think of and think through projects totally different. He&#8217;s got a great knack for removing the emotion and making the right decision. If I get in a big jam, I often ask myself, what would Kaus do? While I cannot actually think like he does, slowing down and making myself revisit my situation with his lens as mine helps.</p><p>4. Write it out. This tactic really helps when you are hesitant to begin a project because it&#8217;s so massive or so important that you&#8217;re scared you&#8217;ll screw it up. When I get like this, I write it out. I write out exactly every detail of how I want it to work. My best case scenario in paragraphs helps me realize these are all steps and work I can do&#8230; and do it.</p><p>5. Take a walk. Sometimes the only way to do the first three from above is to remove yourself from the situation and get out. Walking is proven to clear your mind and help you produce ideas. It&#8217;s free, you can do it anywhere, and it&#8217;s got some health benefits to boot.</p><p>That&#8217;s it. Those are my best tricks&#8230; what are some of yours?</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/business-therapy-5-tips-to-creating-the-ideal-result-for-each-project/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Marketing with a cause</title><link>http://www.silversquareinc.com/marketing-with-a-cause/</link> <comments>http://www.silversquareinc.com/marketing-with-a-cause/#comments</comments> <pubDate>Thu, 05 Jan 2012 14:55:34 +0000</pubDate> <dc:creator>Emily Bauer</dc:creator> <category><![CDATA[Inspiration]]></category> <category><![CDATA[News]]></category><guid isPermaLink="false">http://www.silversquareinc.com/blog/?p=5905</guid> <description><![CDATA[I saw this article yesterday in AdAge about a Tide campaign in the United Arab Emirates and I thought it was fantastic. Apparently the UAE uses more than 20 billion plastic bags every year. To eliminate the environmental problem, the government has ordered that [...] ]]></description> <content:encoded><![CDATA[<p>I saw this article yesterday in AdAge about a<a title="Tide Campaign" href="http://adage.com/article/creativity-pick-of-the-day/uae-shopping-bag-doubles-grocery-list-promo-tide/231901/"> Tide campaign</a> in the United Arab Emirates and I thought it was fantastic. Apparently the UAE uses more than 20 billion plastic bags every year. To eliminate the environmental problem, the government has ordered that the country be plastic bag free by 2013.</p><p><img class="alignnone size-full wp-image-5909" title="tide-feb-2-2011-600" src="http://silversquareinc.com/wp-content/uploads/2012/01/tide-feb-2-2011-6001.jpg" alt="" width="450" height="175" /></p><p>Tide saw the issue (and the solution) as an opportunity for some do-gooder marketing. This is not an official term, just one I am using for the purpose of this blog. With its agency Leo Burnett, Tide created a reusable bag that also doubles as a grocery list. The user can write all over the bag and then wash it clean with Tide, of course.</p><p>With the over-usage of plastic bags in the country, Tide was able to effectively capitalize on the issue and associate its brand with trying to help the environment. Aligning a brand with a charity or issue can be a great marketing move. It allows consumers to feel as though their purchase is going to more than just a greedy corporation.</p><p>One of the most obvious examples of a brand succeeding because of its alignment with a charity is <a title="Toms" href="http://www.toms.com/">TOMS Shoes</a>. The simply designed, canvas-based shoes are sold in upscale  retailers like Nordstrom&#8217;s for the relatively high cost of $55. However, for every pair of shoes sold, another pair is given free to a person in need.</p><p>TOMS does not disclose its finances but according to the math done by the <em><a title="WSJ" href="http://online.wsj.com/article/SB10001424052702304252704575155903198032336.html">Wall Street Journal</a></em>, the company has sold more than $33 million worth of shoes and last year, it gave away its 1 millionth pair.</p><p>These two examples are obviously larger companies with fairly large ambitions, but they are great inspiration. How can your brand &#8220;do-good&#8221; and help in someway?</p><p>&nbsp;</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/marketing-with-a-cause/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> </channel> </rss>
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