Every website owner has experienced that moment when your eyes glaze over and you daydream about the traffic that could be coming to your site from search engines. Your customers type your product into Google, and your website appears at the top of the [...] read more
As brands continue to become more like publishers generating their own content, they need to be sure they’re thinking about how the content is going to get passed around and noticed. How sharable is your content? Traditional public relations practitioners know this challenge well. [...] read more
Ever hear someone say that they don’t seem to be getting anything out of their blog? It happens. For some people this is because they don’t take simple steps to make sure they don’t bore their readers, but it also happens to bloggers that [...] read more
Statistics and predictions can lead people to do darn-near anything. Mobile phone statistics are big offenders. Read some of these panic inducing mobile statistics and predictions:. 46% of US Consumers own a smartphone (American and Internet Life Project, March 2012) By 2013 more people [...] read more
If you’re planning an event and need to drum up interest on a tight budget, taking out a series of ads or investing in a direct mail campaign are out of the question. And really, they might not be your best choices anyway. With [...] read more
One of the most powerful tools in online marketing is a list of emails from people who have raised their hand and said they want you to contact them. Having fans of your product or service is good, but being able to contact those [...] read more
