Whether you’re an Apple fan boy or not, you have to respect the way Steve Jobs – and by extension Apple – is not afraid to be decisive with how they offer technology. With selecting carriers for the iPhone, creating operating systems, or accepting new [...] read more
Silver Square is placing a lot of emphasis this year on storytelling. Good stories are the foundation of our approach to marketing, and we believe using stories to engage your audience is the future of marketing as a whole. Raquel has written a downloadable [...] read more
May is the month where large groups of mostly young people cast off the moniker of student and assume a new role as working professionals. As a few of these graduates are the Squares of Tomorrow™, we have a vested interest in making sure [...] read more
Spoiler: No, blogging is not dead. Didn’t mean to ruin the surprise, but there’s no good way to introduce this topic that doesn’t include pointing out that blogging is alive and kicking. The blogs of 2012 are dramatically different than the blogs of just [...] read more
In this episode we talk about the message your are sending to your employees with your internal marketing. (And, yes, doing zero internal marketing sends a message, too.) Without some form of internal marketing you are practically guaranteeing that you will leave some employees [...] read more
The title of this episode of the podcast is taken from a post that Casey wrote back in 2010. This is a fundamental idea in how we approach marketing for our clients. All of your tactics and messaging are going to spring from this [...] read more
