As brands continue to become more like publishers generating their own content, they need to be sure they’re thinking about how the content is going to get passed around and noticed. How sharable is your content? Traditional public relations practitioners know this challenge well. [...] read more
Archive for the ‘Social’ Category
If you’re planning an event and need to drum up interest on a tight budget, taking out a series of ads or investing in a direct mail campaign are out of the question. And really, they might not be your best choices anyway. With [...] read more
Spoiler: No, blogging is not dead. Didn’t mean to ruin the surprise, but there’s no good way to introduce this topic that doesn’t include pointing out that blogging is alive and kicking. The blogs of 2012 are dramatically different than the blogs of just [...] read more
Exciting news at the Silver Square office, we brought in our newest baby, the iMac. I think I should give her a name, but what should it be? I grew up on windows and always thought Macs were a bit limited as far as [...] read more
Last year at one of the Social Media Breakfasts here in Indy, an interesting point was brought up by our speaker Jay Baer. It wasn’t too many years ago that typing was considered a skill. You included your words-per-minute on your resume, and it [...] read more
Many social media advocates make a point of saying no one is an expert in social media yet because it’s too new. We’re all still trying to find our way. I get that, but that doesn’t stop them from sharing whatever pieces of the [...] read more
