Whether you’re an Apple fan boy or not, you have to respect the way Steve Jobs – and by extension Apple – is not afraid to be decisive with how they offer technology. With selecting carriers for the iPhone, creating operating systems, or accepting new [...] read more
Statistics and predictions can lead people to do darn-near anything. Mobile phone statistics are big offenders. Read some of these panic inducing mobile statistics and predictions:. 46% of US Consumers own a smartphone (American and Internet Life Project, March 2012) By 2013 more people [...] read more
In this episode we talk about the message your are sending to your employees with your internal marketing. (And, yes, doing zero internal marketing sends a message, too.) Without some form of internal marketing you are practically guaranteeing that you will leave some employees [...] read more
The title of this episode of the podcast is taken from a post that Casey wrote back in 2010. This is a fundamental idea in how we approach marketing for our clients. All of your tactics and messaging are going to spring from this [...] read more
Last week I had a perspective article on how to deal with unhappy customers on the Internet for Inside Indiana Business. I share a few tips on when to respond, how to respond and why a response may not be needed at all. Enjoy [...] read more
