Consistent Branding

Design is only a portion of branding. Creating a killer logo and awesome letterhead my not mean much if the consumer doesn’t have a great understanding of the company.  However, good brand design can help build a great starting point for a brand.  If the brand is to be known for their wealth and awards, you want to create something that gives off that feeling.  If the brand is directed towards youth, you want to create something high energy and exciting.

With Legacy Fire Inspection we wanted to create a brand that feels trusted and welcoming, while incorporating icons that symbolize a fire inspection.  The ‘L’ in the center of the logo is constructed with a pipe feel, representing the water sprinkler pipes.  The subtle texture gives off a worn look, representing the number of years it takes to leave a legacy.

Are you proud of your brand design?  Is it time for an update?