Creating a Culture Book
Posted in Branding | Video
by Raquel Richardson on May 27, 2010
About a month ago I applied to review the new book out from Zappos CEO, Tony Hsieh, and was selected as one of many to help promote this book, which officially launches June 7th. I’m a fan of Zappos, so this was a great, easy task for me. Delivering Happiness is a book about Tony’s life – how he got started, his early mission to figure out how to make money, his desire to be part of something bigger than himself. It’s a great read for business and life.
One of the first things that really got me jazzed about this book was the idea of a Culture Book. A Culture Book is a mini book about the culture of your company… after that, you can make whatever else is inside it all unique to your company. I asked each person at Silver Square to submit, individually, what they thought the culture was here. I asked them not to talk about this assignment as I wanted it to come from them specifically. I’m also going to add photos of our get togethers, of our upcoming office move, maybe of some pitches we do, who knows what all we’ll add to this by the time the year is done. I like that it will document, year after year, what we do and how or if our culture shifts. I’m shooting for constant improvement.
So check out the Zappos Culture Book and keep your eyes peeled for a contest we’re launching next week to win your very own copy of Delivering Happiness.
(for our email readers the video is here)
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