Creating an Experience

One of our services is the Market Snapshot. This service builds up to an hour presentation of recommendations our client should do to propel their business forward with marketing – to ultimately be the market leader. We did one of these presentations yesterday with Meridian Design Group, a 25 year old salon with locations in Carmel and in the heart of downtown Indianapolis. Most of their main business IS an experience service that each client gets once they walk through the Meridian Design Group door. To hit home on this experience approach, we used two specific items in our presentation to bring home the idea.

First, we took a trip to Target and found little hair clips. These clips worked as the base to hold name tags for the six individuals coming to the presentation from their management team. On each of their name plates, we placed an experience we wanted each of them to individually embrace and work on each day of their job. That way, among the six of them, the full experience they want to ensure happens in their salons will take place. One will work on beauty, another laughter, and yet another relaxation. It was a nice way to bring home a big point, and, hopefully add to their experience.

Next, one of our presentations was to begin a Hair TV project where the stylist’s introduce their personalities and passion in to the history of hair. Typically people are a little hestitant when it comes to video, so we pulled out our Flip camera, took a minute video of each of them telling what they enjoyed most about Meridian Design Group, and then immediately showed them the result. They were suprised at the level of quality and realized, hey, this is doable and really fun.

So next time you’re thinking about what you want your clients to experience, try to go one extra step and make that experience happen for them. It will be noted and make the result much, much better.

Experience name tags for a market snapshot presentation.