Client: Brenneco Fire Protection
The Backstory: Looking to the future
Brenneco Fire Protection offers superior service and products and is held in the highest esteem by its customers and clients. However, the company’s logo and branding did live up to the standards set forth by the northwest Indiana company. The old logo was generic and mismatched with lackluster primary colors. There with no direction or coordination between the website, print materials, company vehicles and apparel.
Silver Square Action: Rebrand and Community Award
Keeping the name because of its reputation, we changed the Brenneco tagline to, “Safeguard for Tomorrow.” The line represents the brand and its promise to customers. The word safeguard encompasses security, protection and the arsenal of fire-protection products and services that Brenneco offers. Tomorrow emphasizes the consistency of the company’s services, 24/7 reliability and focus on regular maintenance and inspections to keep businesses safe for the future.
The new logo was incorporated into all of the marketing materials and a letter was sent to all of their clients introducing them to the new look. To further community relations, we also created the Sprinky Awards. On a quarterly basis, Brenneco bestows the award on an exemplary client that excels with their fire protection. The award helps build client loyalty, community education and PR.
