How to survive Indy during the Super Bowl

David Meerman Scott posted about a great content marketing piece that his dinner plate came across in Helsinki recently. This was no throwaway placement. It was a delightful example of content marketing. It was entertaining, informative and, to boot, was delivered in a creative way. The subject: How to survive in Helsinki featuring Finnish to English translations of phrases such as, “That damned seagull took my meat pie.”

I hate to swipe someone’s idea, but we need this for Indianapolis during the Super Bowl. Who’s going to do it? What would be our phrases? Would we have translations for each team’s fans? Check out David’s post for inspiration.