How to Use Video in Your Marketing Mix

We added video to our marketing mix this year and we are happy to report it is doing it’s job as a solid marketing tactic for us. So much so that this week we have set aside a couple hours to really nail down a video strategy. Here are some things to consider for determining how to use video in your marketing mix.

1. If you recall our post on the Social Media Landscape, you may remember that handy guide that lists out the top social media mediums and what they do best. YouTube had three green boxes, meaning it was a very good medium for customer communication, brand exposure and SEO.
2. Have some fun! Video is by far one of the more easy ways to add some fun to your marketing. Our video of me doing 25 push ups is our most viewed video. That obviously has nothing to do with marketing and a lot to do with fun. Clay’s April 1st video still has people laughing and talking. Fun is good.
3. Shoot for a “B”. When you’re starting out with a new medium, don’t set expectations that you’ll be perfect. Especially today and with video use. It’s totally acceptable to jump out of the gate with some less than professional production. Have a purpose and start your video. Accept that you will learn as you go.
4. Do buy the basics. We have learned that a camera with a mic is probably necessary for what we want to do with video. In the beginning, we just bought a flip and started out. We have learned a Flip works pretty well for the basic stuff, but if you want to interview others like we do on our Intimate Invasions, you’ll want to have an external mic to help boost sound.
5. Make friends, subscribe to others on YouTube and stay up on the new features YouTube has added to get the most out of your videos. This means checking in a few times a year at minimum, not that you have to commit to daily use. Just make sure you’re keeping up.