Website Influence Grows – Up to 83%

When people ask me what they can do for their marketing, I always start with the website.

• Do you have one?
• Is it good?
• How do you know it’s good?
• What are you measuring?
• Are you blogging?
• How are you consistently working to improve your site?
• What new tactics are you adding to bring in traffic?

Your website is one part of your marketing mix, but it’s a big, big part.

One of our clients, Maddox Industrial Contractors, came to us last fall for marketing help. Their website was, in one word, atrocious. They hadn’t shared any love with their website, or, marketing in general. Lost images, broken links, poor representation of their brand and lacking content spelled disaster. After going through the market snapshot service we provide, they decided that website needed immediate attention… and it’s paid off to the tune of consistent sales leads. New business is knocking… and they have used the new Maddox website to help them determine if they want to talk.

In real life, it’s working for Maddox. In statistical life, 83% of people are saying a company’s website influence their buying decision. This news released by HubSpot says:

The survey was conducted by RainToday.com and included more than 200 buyers responsible for more than $1.7 billion in professional services purchased, such as accounting and financial services; architecture, engineering, and construction services; human resources consulting; IT consulting and services; legal services; management consulting; marketing, advertising, and public relations; and training services.

According to the survey, this is a significant increase compared to 2005, when 69% of buyers assigned websites at least “some influence” over this decision. Furthermore, the number of people who say websites have “a great deal of influence” rose to 28% compared with 16% in 2005.

Take a look at your website with your prospect’s eyes. What do they see? Are they seeing too much of your face and not enough about the value you bring? Are they finding remarkable content? If you’re not sure what they are finding, ask us. This is a perfect use of our small dose, big consulting service. We’ll tell you straight up… challenges and solutions.