Lessons Learned in 10 Years of Business

April 1, 2010

I started Silver Square 10 years ago, and I’ve learned a lot about what makes a marketing piece work. I’ve always had hunches about which elements were making a dynamite piece work, but I didn’t have any hard data to back it up… until now. Clay Mabbitt has been crunching the numbers and boiled it down to a single element that is the key to maximizing the effectiveness of the logos, printed pieces, and websites we create for our clients.

I’ll let him share the secret with you in this video.

Update: Happy April Fool’s Day, everybody. Thanks for all the emails and warm responses to this video. If you liked it, don’t forget to give it a Digg or leave a comment over at YouTube.