MBO Spotlight: Ron Brumbarger of BitWise Solutions

We continue our series interviewing the experts of Masters of Business Online with Ron Brumbargerof BitWise Solutions.

SS: Why should business owners worry about marketing online?
RB: EVERY business relationship these days starts with due diligence via a company’s Web site.  Neglect such and your business is sending the wrong message to prospective customers.

SS: What will online business look like in 5 years?
RB: Great question.  It will not be as clunky as we know it today with such difficulty in connecting the front in and the back end of a business together.  At BitWise, we are continually bringing the “back office” of a client’s business to the forefront of their Web site.  Such results in real, measurable and tangible ROI.

SS: Why do you think social media has become so popular?
RB: First, it’s kind of fun.  Second, it allows us to connect with those of like mind and values.

SS: What website do you spend the most time at?
RB: Foxnews

SS: Who is doing things right online?
RB: Ice Miller, Grow Indiana Media Ventures, iCORN.com

Ron Brumbarger – President, BitWise Solutions
Panel: IT vs Marketing

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