Watermark Group

Watermark Group

"We are so pleased with their work, actually, more than pleased. We knew we liked the name, branding, etc. but it's even better to see how your staff and clients react to it. It's a hit and has done very well for us."
Jay Utterback

The Challenge

The leaders of Watermark came to us and said "We want to be professional like a CPA firm, but look nor sound like one." A naming process began and Watermark was born. This progressive CPA firm is thriving and happy thanks to the launch and effort we put in to their name, brand and story.

The Solution

When the founders of Watermark came to us, I initially thought this was going to be really tough. I thought this because when asked which celebrities they felt were the best voice for their brand I heard Mother Teresa, Ronald Reagan and Bruce Springsteen.... and I'm not so sure those three have much in common? We were able to capture just what they wanted, though, and the branding is doing its job for positioning the firm as a professional services firm, not just CPAs.

How We Did It