Silver Square best practices

We were talking best practices recently here in the shiny new Silver Square office. Turns out we’ve learned a few things during our 10 years of marketing and design. Here’s a short list of best practices applicable to most businesses.

Turn down projects that aren’t a good fit for your company. Don’t waste time and energy on projects you’re ill-equipped to handle or clients who aren’t open to your way of helping them. Doing so compromises how your company does business and sets the wrong precedent. Just say no, tactfully of course.

Leave things in better shape than you found them. No matter who your clients are, be sure things have improved for them before you say your goodbyes. Leaving on a bad note is the only note they’ll recall when they think of you. That means no repeat business or positive referrals.

Learn from your employees. You hired the best people you could find, right? Encourage them to actively share their know-how with each other and you. It will make everyone better equipped to answer client questions in a pinch, more understanding of each person’s responsibilities, and just plain smarter. Now they’re really the best people you could find.

Enthusiasm is contagious. Your attitude helps shape the overall vibe in your workplace. If Monday mornings drag, get an extra shot of espresso and move on. Wearing your enthusiasm for work on your sleeve is a business-savvy accessory that your coworkers will indubitably imitate.

Never stop innovating. Change is good and healthy for so many reasons. Staying on top of trends in your industry keeps you at the top of your game, making your more marketable. Even when times are good, don’t stop evaluating what is working well and which areas of your business could be improved. Onward and upward.

Have fun! This is no joke. Humor can lighten a mood, make dull things more palatable and inspire interest. That makes for a more productive workplace and happier people. “A little nonsense now and then is relished by the wisest men,” Willy Wonka insightfully said. We believe it.