The networking benefits of Twitter

We have talked about being behind if you’re not already constantly creating fresh content for your company and brand, but one area that’s often omitted from the social media conversation is the power of networking.

I had the pleasure of having lunch today with the executive director of the 4H Foundation (I forgot to tell her about my holly hobby easy bake oven explosion, that’s one good story) and I shared as much as one can in a lunch timeframe about the power of social media… for networking. By the end of lunch I think I had her convinced that one of her next steps is creating a ‘place’ for all of those long lost 4H friends to meet up and catch up… and thereby creating a pool of potential donors for her to reach out to.

Networking is a marketing function. It is! Don’t forget this in your marketing effort. As we teach in our twitter guide, social media puts networking on steroids. It’s a platform that allows you to leverage your time to connect with many, many people; moreso than you could face-to-face (especially on that geography factor!). That being said, it’s not enough to just talk, you must begin, join and share in conversations.  Go share!