Three branding tips for Valentine’s Day

I normally wouldn’t touch Valentine’s Day in a blog post, but then I thought about all those commercials of companies pushing flowers and chocolates. Those two items aren’t necessarily a big score for everyone. In thinking about branding and a persona for marketing, I thought, well, maybe I can share some branding tips that relate to romance. (are you laughing?) Here goes…

We all carry within us a personal brand. We may not think of ourselves like this, but it’s true. How you look, how you carry yourself, what type of clothing you wear, your tone, how often you decide to speak and even what words you use relate to your personal brand. (There are many tests out there that can run through your attributions and kick out a personality test if you want to dive deeper into this.)

Really, though, I’m here to give you some tips to help you make a wise Valentine’s Day gift selection. I struggle with this myself – what to get the people you love. Hopefully, these three tips will help you narrow down your ideas:

1. Don’t get caught up in the commercialism. I don’t want flowers on Valentine’s Day. I’ll take them any other regular day, but not February 14th. Just because a sexy lady on a commercial says send them doesn’t mean this will bode well for your sweetheart. Think about her personal brand and then decide if flowers still make sense. And gals, sending your guy a bouquet may seem like a good idea, but unless you write a personal, romantic note to go with it this may not make the splash you were hoping for.
2. Same goes for chocolate. Especially if he/she has a new year’s resolution to improve their health… 2-3 extraordinary dark chocolate pieces is just enough.
3. Money doesn’t count. Make sure your gift is special, not expensive.

Your partner is special and this day should reflect that, but do it in your way, for their personality and style.