Transparency in Business

Welcome and thank you for joining us for the first ever Marketing Brainpower Podcast!

This episode we talked about Transparency in Business and how important it is for both your company and your marketing. We started the show with a lighthearted, though much needed debate regarding our show’s tagline. We need your help picking one, but more about that later!

For your convenience, here are some links to the blog posts and articles we discussed in the podcast:

• Clay’s Blog: Marketing is easier when you mean what you say.
• Domino’s Pizza: Campaign admitting that they knew product had been lacking and explaining why people should come back.
• Zappos Letter: Internal letter explaining to all employees about the sale to Amazon. Really great FAQ.
• Also, check out David Meerman Scott and keep up with what Raquel’s reading!

And lastly, we need your help picking a tagline for our podcast! Here are the ones we have come up so far. Please use the comment section below to vote for your favorite, or add your own.

1) We bring the marketing thunder

2) Dividing the smorgasbord of marketing into 20 minutes snacks

3) If Hannibal Lecter ate our brains, he would be much better at marketing

4) The best ideas from experienced professionals that will help you grow your business

5) 20 minutes each week dedicated to getting your brand in front of the perfect customer

6) Where we share what is happening in the world of marketing, and how you can use it to grow

7) Bite-sized nuggets of marketing brilliance delivered straight to your ear holes

8) What experienced marketing professionals say you need to know to grow your business today

Thank you for listening to our first podcast. Stay tuned for more to come. Next up we are tackling branding.

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