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Using Twitter to Boost Your Bottom Line
Twitter has a lot of buzz right now as the fastest growing social media platform. That's great, but how does it help your business? This guide gives you concrete action steps you can take to make this new microblogging platform part of your marketing mix.
Excerpt From Using Twitter to Boost Your Bottom Line
The Art of the Retweet
The holy grail of business tweeting is to write something that is retweeted. That just means someone (or many someones) repeats your tweet to all of their followers, giving you the credit. This means exposure to new eyeballs and added credibility. So how can you write something that is easy to retweet?
Keep it short. When someone retweets your message, the first 15-20 characters is going to be taken up with "RT @SilverSquare: " (Replace SilverSquare with your Twitter username.) If you're lucky enough to earn multiple retweets, there will be messages that start with "RT @anothertwit: RT @SilverSquare: " Although you have 140 characters, keep anything you're targeting for retweets under 100 characters.
Either be very funny or be very useful; bonus points if you can be both.
Give some context. In most cases, you are going to be including a link that you want people to click. Blind links are often not even clicked once, let alone retweeted. You don't have a lot of characters, but it's imperative that you say something that lets people know what to expect on the other side of that link.
Here's an example of a tweet that was retweeted 5 times in 2 hours (exposing the message to 2000 people who weren't following the original author)
This is going to make e-mail marketing campaigns obsolete: http://bit.ly/QtP41
